ZoomInfo is a leading lead generation and sales intelligence platform. It provides businesses with insightful data on leads and marketing. It has varied plans supporting different business needs.
Yet, to get the most out of the platform, the user must buy the top plan, which includes the most features. This may be an expensive option for many businesses.
Hence, you must understand ZoomInfo’s pricing structure and whether it is worth it to go with it. This article will help you understand how ZoomInfo works and its costs. Also, explore the top alternatives of ZoomInfo.
What is the ZoomInfo Platform?
ZoomInfo is a go-to-market platform that offers real-time insights. It helps businesses find, contact, and increase customers. Businesses can search employee contact information to create databases and B2B lists.
It has an extensive database of over 600 million professionals and 1.3 billion companies. Businesses use this database for marketing and research. Company profiles can help businesses find new partner companies and research competitors.
The platform gathers information from many sources. Some are business websites, public records, annual reports, and web scraping. ZoomInfo can help your teams connect and engage with customers in a single space.
ZoomInfo Pricing & Plans
ZoomInfo’s pricing structure varies based on the below-mentioned criteria:
- Features and Functionality
- Credit usage
- Number of licenses
ZoomInfo’s pricing depends on the company’s needs. The more information required, the more businesses will have to pay.
You can get B2B data such as department budgets, org charts, and technographics. It also includes real-time notifications on company events (product launches and investment rounds). However, standard credits include standard firmographic and demographic information.
ZoomInfo works on an annual contractual basis which means if a company wants to buy ZoomInfo’s services, they won’t be able to get it monthly but have to sign the contract on a yearly or annual basis.
The platform’s pricing also depends on the add-on solutions, such as:
- Chorus – A conversation intelligence feature that makes every sales interaction count.
- Chat – Data-powered website chat to increase conversations.
- Engage – Insight-driven email and phone automation to reach more buyers.
Businesses can contact their sales team to share their needs to get pricing.
Packages Offered By ZoomInfo
You can choose from three packages offered by ZoomInfo. Each caters to a specific department of your business.
SalesOS—This package is excellent for sales teams. It fastens sales processes with accurate contact information (emails, mobile numbers, direct-dial phones ). It also offers insights into company activities and buyers’ intent data. SalesOS supports different engagement apps and integrates with other platforms.
Businesses can access verified 70 million direct phone numbers and 174 million email addresses, which can help them create their account lists. The platform also offers website visitor tracking with this package, which helps connect with key decision-makers of companies exploring your website.
MarketingOS – With MarketingOS, businesses can enhance their marketing outcomes. It offers essential contact data needed to convert leads into clients. Companies can increase their ROI using its digital marketing solutions. It helps businesses drive pipelines using advanced real-time intent and B2B intelligence data.
Based on intent indications, businesses can create active marketing campaigns. They can access 600 million contact profiles, 4.9K company characteristics, and over 104 million company profiles. This package comes with a plug-and-play and flexible integration option.
TalentOS is especially for HR teams and recruiters, as it helps them find talent faster. HRs can use its advanced candidate search filter to find the right candidate. Its candidate alerts and company scoops can help in closing hiring goals. With real-time talent insights, businesses can find passive candidates in sync with market shifts.
Its enhanced data intelligence allows businesses to engage with talents and reduce hiring time. TalentOS supports different engagement apps and integrates with other platforms. Businesses can optimize their CRMs, nurture candidate connections, and elevate talent pool management.
Key Solutions of ZoomInfo
ZoomInfo offers three key solutions:
Intelligence
- Contact and company search – Find verified email addresses and phone dials to connect with your key decision-makers.
- Buyer intent—Use contact and business data to understand buyer intent. It helps start early communication in the sales process.
- Website visitor tracking – Find and connect with decision-makers from businesses visiting and leaving your website without making contact.
Engagement
- Sales automation – Engage – the sales engagement platform, enables sales teams to establish connections with more qualified prospects at the appropriate time and with the appropriate message.
- Conversation intelligence – You can review customer emails, meetings, and conversations. It helps create process improvements to improve the business’s profitability.
- Website chat – You can use website chat to route all your qualified leads to the sales team. It helps in speeding up the sales pipeline.
- Website form optimization – Increase lead acquisition using data-enriched forms, get valuable insights and enhance conversion rates.
- Digital advertising – Use over 300 company attributes and buying signals to target consumers with display and social ad campaigns.
Orchestration
- Workflows – The sales workflow software automates marketing and sales tasks in response to target market purchasing signals, contributing to increased scalability, consistency, and productivity.
- Lead enrichment – With B2B data enrichment, you can get a real-time perspective of customers on your preferred platform. Businesses can enrich CRM and marketing automation systems with simple-to-configure enrichment procedures.
- Predictive modeling – The platform’s AI predictive modeling assists in automating customer profiles by uploading previous won and lost deals. The algorithms will identify the best target for your business.
- Data management – Use industry-leading proprietary matching and enrichment algorithms to meet complicated, large-scale, or unique data demands while obtaining the best match and fill rates.
ZoomInfo Limitations
- Pricing—The platform’s pricing model depends on features and functionality, credit usage, and the number of licenses. Businesses must buy the top package for most features. It may not be affordable for start-ups and small enterprises.
Moreover, the platform does not give a monthly payment plan. You must commit to a long-term plan to avail yourself of the services and use the platform.
- Department-focused: ZoomInfo offers three packages: sales, marketing, and talent. If a business needs all three, it can be expensive to buy. The sales package includes direct dial numbers, and the marketing package has buyer intent data. You will pay more if you want both.
- Data quality concerns—ZoomInfo offers a huge database for customers in the US, limiting the data for outside territories. Hence, incorrect or outdated information can impact sales and marketing campaigns.
- Scalability issues – ZoomInfo works on a credit model, which may not be suitable for every organization. This can be challenging for companies with rapid growth goals or those that compete in their industry.
Top 5 Alternatives for ZoomInfo
GrowMeOrganic
GrowMeOrganic is an all-in-one platform providing unlimited email credits for all your database needs. With our email extractor Chrome extension, you can extract unlimited email addresses and phone numbers.
Prospecting is easier using our extensive database of over 15 million companies and 575 million professionals. GrowMeOrganic’s email finder tool finds accurate email addresses from Linkedin, websites, and GoogleMyBusiness, taking you closer to your targeted audience.
Our integrated CRM allows you to export filtered contacts and immediately launch an email outreach campaign. Thus, you can save up to $1000/month on expensive prospecting and outreach programs.
Sign up for a free trial now.
Features
- LinkedIn Prospecting: Use our Chrome extension on LinkedIn to retrieve contact details and emails from profiles. LinkedIn Sales Navigator and LinkedIn search results can also be used for bulk enrichment.
- Automated Bulk Exports—Using automated bulk export, you can quickly export bulk contacts, emails, or other data, saving time and streamlining workflow.
- Search Filters – We offer advanced search options and filters to find qualified leads meeting your business requirements.
- Reverse Email Lookup—This feature allows you to filter invalid emails and reduce bounce rates. It will also clean up your B2B contact database and identify erroneous email IDs.
- Accurate Information – We verify and update our database regularly in real-time to maintain accuracy and remove outdated data.
- Easy Integration – You can easily integrate with CRMs and platforms like Make, Pabbly, and Zapier for a smooth data flow.
Pricing:-
There are three plans to choose from:
- Starter – $49 a month
- Growth – $99 a month
- Pro – $199 a month
You can also go for a free trial for 14 days to try our features before committing.
Apollo.io
Apollo.io has an extensive database of over 73 million companies and 275 million contacts regularly verified for prospecting. The platform also provides AI recommendations to find the best leads per your criteria.
To create your B2B lists, you can search using 65+ search filters, such as job function, contact title, location, employee headcount, account history, or revenue.
Features:-
- Chrome extension for easy prospecting on Salesforce, LinkedIn, Gmail, or any other website.
- Account-based prospecting using website visitor tracking and intent data.
- Prioritize your best-fit leads with AI-generated lead scoring.
Pricing:-
- Free plan
- Basic – $59
- Professional – $99
- Organization – $149
Lead411
Lead411 offers unlimited sales leads with no hidden fees. The platform has no limitation on verified email addresses or mobile number searches. This helps create a solid pipeline to close deals quickly.
The platform also offers a separate talent database for recruiters to find new clients and contacts. Lead411 also provides Bambora-sponsored intent data for prioritizing targeted campaigns by pinpointing specific accounts.
Features:-
- Sort search results by lead scoring to find the best prospects.
- Easy integration with more than 25 CRMs like Salesforce and Hubspot.
- Email addresses are verified using SMTP, email-open validation, and human verification processes.
Pricing:-
- Free trial
- Basic plus unlimited- $99/month per user
- Enterprise Limited – contact the sales team.
Cognism
Cognism provides unlimited access to company and people-level data without worrying about credit limits, data, or geographical access restrictions. Its global database covers EMEA, APAC, and NAM.
The contact information is phone-verified, ensuring you get all accurate numbers to connect with prospects. The platform integrates easily with CRMs like Salesforce and SalesLoft for seamless data transfer.
Features:-
- Bombora-powered intent data and search filters, such as funding, company hiring, and job joining triggers for finding key decision-makers.
- Access to 70 million mobile phone numbers globally.
- GDPR, SOC2, CCPA, and ISO 27001 compliant data.
Pricing:-
- Connect with the sales team for pricing.
UpLead
UpLead has an extensive database of over 155 million contacts verified in real time. You can search this database using 50+ search filters to find your ideal profile.
You can search for their preferences and behavior patterns to enhance conversions. Locate over 40 data points for thousands of leads and export them to your CRM.
Features:-
- Data enrichment tool for enhancing your current data.
- Find the email address using the URL or company name using the email finder tool.
- Data coverage of over 200 countries with 95% guaranteed accuracy.
Pricing:-
- Free trial
- Essentials – $99/month
- Plus – $199/month
- Professional – connect with the sales team.
Conclusion
ZoomInfo prices vary depending on various factors, including how frequently you use the product, your unique requirements, add-ons, and any necessary integrations. Thus, it is expensive, especially for small companies and start-ups.
For businesses with many needs, ZoomInfo may not be an affordable choice. GrowMeOrganic can be an excellent alternative to ZoomInfo. We offer a free trial for 14 days to try every feature, including unlimited credits before signing up.
FAQs
- How does ZoomInfo pricing work?
ZoomInfo’s pricing model depends on features and functionality, credit usage, and the number of licenses.
- Can you customize ZoomInfo plans?
Yes, ZoomInfo offers tailor-made plans to meet business needs. You can contact their sales team to discuss your requirements.
- Is there a free trial for ZoomInfo?
Yes, ZoomInfo offers tailor-made trail plans to meet business needs. You can contact their sales team to discuss your requirements.
GrowMeOrganic – The Best Alternative to ZoomInfo
GrowMeOrganic offers the most accurate and compliant data for all your prospecting needs. We are the #1 email finder and sales automation platform. We help companies boost their engagement by sending hyper-personalized emails and automated follow-ups.
We promote business development by locating influencers, investors, team members, and clients. We are an all-in-one solution that assists recruiting, marketing, and sales teams.
Sign up today and start your 14-day free trial.
About Post Author
