Managing multiple prospects and customers demands a reliable CRM system as a company expands. Sales teams rely on sales management software to keep contacts organized, manage their pipeline, and optimize workflows for peak efficiency—helping small businesses scale up smoothly.
Small and medium businesses (SMBs) have specific needs for sales software: boosting productivity, simplifying processes, and shortening sales cycles.
But which tools are flexible, dependable, and budget-friendly? We’ll talk about it all here and in-depth.
What Are The Types Of Sales Software?
Every business has unique needs when it comes to sales software. To make your choice easier, we’ve categorized sales software by functionality. This quick guide will help you find the right fit for your business.
- Sales Productivity: These tools make your sales cycle efficient by streamlining specific workflows and increasing productivity.
- Sales Automation: These are crucial for improving productivity by automating workflows like lead nurturing, customer management, order processing, and more, thereby saving time.
- Sales Analytics: These tools collect and analyze tons of sales data and provide insightful reports for decision-making and improvement.
- Sales Enablement: These guidance tools offer sales knowledge, learning content, tools, and visibility to make deals with prospects.
- Sales Intelligence: These B2B sales prospecting tools collect, summarize, and analyze prospect data for efficient lead generation and conversion. Simply put, they identify and categorize leads based on their buying behavior.
- Sales CRM Software: These are Customer Relationship Management tools that offer centralized systems to store, track, and personalize customer interactions across the sales funnel, thereby resulting in high conversion rates.
With this in mind, you can easily make the right decision while choosing sales software to suit your business needs.
What Small Businesses Should Consider While Choosing a Sales Software?
Now that you know the types of sales software, you must also know what to consider when choosing one. Here’s what rmsroy said during a Reddit discussion:
| “Choosing a CRM is dependent on multiple factors, from pricing to business requirements. Anyone with a precise understanding of the requirements and an understanding of the features offered by various CRM solutions should have the first right of selection.” |
Requirements of the Business
Assessing business needs before jumping into the trend is vital. Map out the current sales process to identify gaps that must be addressed and choose software accordingly to avoid excess operational costs.
Key Features and Functionality of the Software
Evaluate the features offered by the software based on your use cases and processes. Requesting live demos and proper research would be a great saver.
Ease of Use
Sales software can be useful only when it is convenient to use. Therefore, choose user-friendly software for faster adaptability and frequent usage by the sales personnel.
Check for Customization Capabilities
Sales software should always provide customizations to suit your needs. It should accommodate your request for enhanced efficiency and convenience.
Refer To User Reviews and Testimonials
The best way to choose a sales software is to read user reviews and testimonials. If you evaluate the customer testimonials, it will help determine the overall performance and usability of the software.
15 Best Sales Software for Small Businesses
GrowMeOrganic
G2 Rating: 4.7/5
GrowMeOrganic is a top email finder and sales platform trusted by growth hackers, founders, marketing leaders, sales teams, and digital agencies.
Renowned for its LinkedIn prospecting and lead generation tools, GrowMeOrganic grants access to an extensive database of 15M+ companies and 575M+ individual profiles to boost your outreach.
A notable feature is the Google My Business Scraper, which extracts emails, contacts, and website information from maps. Additionally, our website scraping tool helps you gather social media handles and contact details directly from company websites.
Additional features:
- One Click CSV and XLS exports
- Automatic email warmup tools
- Add unlimited contacts to CRM
- Unlimited active chatbots
- Email extractor for unlimited email extraction
- Automated email sequence
- Export unlimited company data
- Scrape unlimited local business data
- A cold email software with automated follow-up options
Pricing and Plans:
We have designed the best pricing plans that will suit your needs:
Starter: It is great for occasional prospecting, comes for single users, and is priced at $39/ month.
Growth: Known for unlimited credits and allows 5 users on the go at just $79/month.
Pro: Great for unlimited users and features at just $159/month.
We also allow a 14-day free trial to all our customers with 20% off on an annual subscription. Click to learn more.
Phantom Buster
G2 rating: 4.2/5
Phantom Buster is another sales software tailored to suit small businesses, it offers lead generation automation, pre-built workflows, and integrations to increase efficiency. The platform helps you instantly build and export mass lead lists as XLS.
Top Features:
- Automated lead generation across platforms.
- Automated outreach campaigns.
Pricing:
The platform offers four plans within a price band of $56/month – $352/month, including a free plan.
Lusha
G2 rating: 4.3/5
Lusha is a B2B sales prospecting software with sales pipeline management, lead prospecting, and marketing features. The platform offers advanced prospect search, enabling small businesses to find leads matching their attributes.
Top features:
- Build an ideal customer profile
- Advanced lead search
- Data enrichment for CRM
- Build verified lead lists
Pricing
The platform offers four plans, including a free plan that starts at $36/month.
G2 rating: 4.3/5
This sales software can be used alongside other prospecting tools. With the LinkedIn Sales Navigator, you can enhance outreach with advanced search and filter options.
Top features:
- Real-time insights and alerts for enhanced decision-making
- In-Mail private texting
- Advanced lead searches and buyer intent signals
Pricing:
The platform offers three pricing plans – core at $70.71, advance at $112.99, and advance plus – price available on request.
Zapier
G2 rating: 4.5/5
It is a codeless sales automation platform that integrates work across 4000+ web apps, allowing you to eliminate repetitive tasks and enhance efficiency. Offers 1000+ pre-designed templates for easy automation.
Top features:
- Integrates easily with other CRM software.
- Advanced monitoring & notifications.
- Data encryption and security
Pricing:
Offers 4 plans with a free plan, priced between $19.99/month to $299/month.
HubSpot
G2 rating: 4.4/5
Hubspot is one of the best CRM sales software. It improves sales with engagement tools, configure-price quotes feature, and advanced analytics. The Sales Hub by Hubspot offers features like automated meeting scheduling and follow-ups as well.
Top features:
- Automated email marketing campaign
- Sales pipeline management
- Record and monitor calls
- AI content writing for enhanced outreach
- Payments and subscription management
Pricing:
Offers 4 plans to users – Free, Starter, Professional, and Enterprise priced between $20/user/month and $150/user/month.
Zendesk
G2 rating: 4.2/5
Zendesk is another sales software known for its advanced customer support functions. The platform is built especially for small businesses and offers full pipeline visibility with contacts and lead management.
Top Features:
- Full sales pipeline management
- Contact and lead management
- Active tracking of the customer journey through the sales funnel
- Lead generation and verification
Pricing:
The platform offers three plans – Suite Team, Suite Growth, and Suite Professional, in a price band of $55/user/month and $115/user/month.
Pipedrive
G2 rating: 4.3/5
Pipedrive offers enhanced sales automation with automated routine tasks, allowing sales teams to focus on relationship building and selling. It offers one-click contact data collection and customized sales reports for decision-making.
Top Features:
- Activity tracking, reporting, and sales forecasting
- AI-powered sales assistance
- Lead categorization and prioritization
Pricing:
Four levels of pricing that range between $12.50/month and $99/month.
BIGContacts
G2 rating: 4.5/5
BIGContacts is a well-known Customer Relationship Management and sales software that offers automated email marketing and advanced lead features. It has a contact management feature and offers sales pipeline tracking and team collaboration.
Top Features:
- On calendar task management
- Automated email marketing
- Sales workflow management
- Advanced contact management
Pricing:
Offers a business plan for $9.99/month/1000 contacts, alongside a free plan for 100 contacts/month.
Apollo
G2 rating: 4.8/5
Apollo is a sales intelligence and prospecting platform that offers advanced lead searching, capturing contact information, and data enrichment. It can be helpful for small businesses as it offers to scale outbound activities and helps establish a modern go-to-market strategy.
Top Features:
- LinkedIn prospecting
- Automated sales workflow
- Data Enrichment
- API integration
Pricing:
The platform offers three paid plans – Basic, Professional, and Organization, starting at $49.
EngageBay
G2 rating: 4.6/5
Engagebay is another CRM software that integrates broadcast messages to connect with prospects and acquire their feedback. It makes email tracking easy and empowers sales teams with account-based marketing.
Top features:
- Email marketing
- Pre-defined templates for landing pages and emails.
- Interactive dashboards
- Drip marketing campaigns
Pricing:
The platform offers three paid plans alongside a free plan – Basic, Growth, and Pro ranging between $10.79/user/month to $57.59/user/month.
Magical
G2 rating: 4.8/5
Magical is a sales automation software that leverages AI to automate routine tasks and reduce the burden on the sales reps. The platform offers features to enhance outreach, schedule follow-ups, and automate admin workflows.
Top features:
- AI-Based Negotiations
- Automated follow-ups using AI
- Automated messages across different platforms
Pricing:
It offers two paid plans for $6.50/month and $12/month, along with a customizable plan.
Reply.io
G2 resting: 4.6/5
Reply.io is a sales communication platform that automates email marketing and lead generation for businesses. It allows you to set email sequences and get customer product feedback to stay on top.
Top features:
- Advanced search option
- 140 million contact database
- Automated email marketing
- Automated lead generation.
Pricing:
It offers three value plans starting at $49/month.
ActiveCampaign
G2 rating: 4.5/5
Active Campaign is a sales automation software that provides email marketing, automation, and customer management under one roof. It helps increase outreach with personalized customer campaigns, segmented contact lists, and personalized emails.
Top features:
- Website tacking
- Customizable landing templates
- Email personalization
Pricing:
Offers three paid plans starting at $49/month.
Calendly
G2 rating:4.7/5
Calendly is a well-known appointment and meeting scheduling platform that allows sales reps to customize their calendars and share meeting links with prospects.
Top features:
- Automated meeting scheduling
- Customizable calendars
- Automated event notifications
Pricing:
It offers three paid plans at $10/user/month and $15k/year.
Final Words
Sales software is essential for every business as it helps with task automation, allowing you to meet sales targets. It assists in everything from lead identification to management for better outreach.
However, choosing the right sales software is key. GrowMeOrganic is one of the leading sales software tailored to suit businesses of all sizes.
Our intelligent B2B contact database of 15 Million+ companies and 575 Million+ individuals can be a game changer for you. With our personalized cold emails, you can increase your outreach like never before.
Click here to schedule a demo.
FAQs
Q 1. How To Choose The Best Sales Software For Small Businesses?
Small businesses can opt for the best sales software by reviewing the following criteria:
- Business needs
- Scalability
- Functionality and features
- Integration with other CRM tools
- User Interface and ease of use
Q 2. What Is The Need For Sales Software?
Sales software is meant to increase the efficiency and performance of a business. They offer a variety of features to solve business problems and automate processes from lead generation to post-sales follow-up, which help scale your business.
Q 3. Can Sales Software Be Customized To Suit The Needs Of A Small Business?
Yes, certain sales software offers customization to align with your ICP and other needs. The customization available allows you to manage workflows, reports, and dashboards tailored to your needs.
Q 4. How Can Sales Software Enhance Customer Outreach?
Sales software streamlines customer outreach by automating tasks, personalizing communication, and providing access to extensive contact data. This leads to more efficient prospecting, better engagement, and improved conversion rates.
Q 5. What Are The Challenges Faced By Small Businesses Implementing Sales Software?
Sales software implementation in small businesses calls for many challenges, including soaring costs, lack of adaptability, delays in implementation, and more.
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