12 Best Sales Cadence Software for Outreach in 2025

Finding new B2B leads and converting them into loyal customers requires a stepwise approach. Your leads should be nurtured through sales cadence, a process that introduces your products or services to them.

A well-structured cadence leads to better closing rates by covering all the touchpoints in a sales cycle. Well, how can you design a successful sales funnel? You will need a tool to automate the entire process.

Don’t worry! I have handpicked the top 10 sales cadence software tools for 2025. Here is a quick comparison of these tools.

Quick Comparison Table of 12 Sales Cadence Software

These diverse plans and features in a compact table will give you an overview of the most sought-after email cadence software. 

Tool Name	Key Features	Free Trial	Pricing Starting At
GrowMeOrganic	Lead finding Email tracking LinkedIn prospecting	Yes	$39/month
Kaspr	Contact database Email verification CRM integration	Yes	$49/month
Koncert	Multichannel outreach Prospect scoring CRM integration	Yes	Request pricing
Salesmate	AI-driven, multichannel cadence Email personalization	Yes	$23/user/month
VanillaSoft	Auto-dialling Lead tracking Software integrations	No	$110/month
Lemlist	Cold email personalization Automated follow-ups	Yes	$32/user/month
Outreach	AI-driven insights Workflow automation CRM integration	No	Request pricing
HubSpot	Sales cadence-building CRM integration Email metrics	Yes	$15/user/month
SalesLoft	AI insights Progress tracking Call recording	No	Request pricing
MapMyCustomers	CRM integration Mapping analytics Sales data review	No	$50/user/month
Keap	CRM tools Email cadence Client-action automation	Yes	$249/month
Mailshake	Auto-dialing Lead tracking Software integrations	Yes	Lead finding email trackingLinkedIn prospecting

12 Best Sales Cadence Tools of 2024

GrowMeOrganic

GrowMeOrganic offers all-in-one sales cadence software for finding leads, defining B2B sales funnels, and designing sales cadence strategies. The platform unifies tools for sales teams to create relevant emails and increase outreach. Automated lead segmentation enables personalized emails based on specific parameters and dynamic templates.

Here is a list of other features that smooth your sales cadence journey.

Key Features

• Find emails and verify: We find emails based on company names, job descriptions, domain names, etc to connect you with decision-makers.
• Make a custom email list: Segment leads and make an email list for sales cadence strategies.
• Track email cadence progress: Track the progress of email campaigns and measure the performance of sales cadence.
• LinkedIn Prospecting: Define an ideal customer profile (ICP) and start prospecting leads on LinkedIn.
• Chrome extension: Use our Chrome extension to scrape data (GDPR compliant)

Pricing

GrowMeOrganic offers various pricing plans to fit your budget well. 

• Free trial for 14 days
• Starter Plan: $39/month for 1 user 
•  Growth Plan: $79/month for 5 users 
•  Pro Plan: $159/month for unlimited users

Why Choose GrowMeOrganic?

GrowMeOrganic is a one-stop sales cadence tool that supports web scraping, defining an ideal customer profile (ICP), creating lead lists, designing sales cadence strategies, and automating the process.

Kaspr

Kaspr simplifies prospecting with a Chrome Extension and dashboard, extracting and enriching LinkedIn data. This email cadence tool syncs contact info to CRMs, leveraging a 500M+ database for seamless sales automation.

Key Features

• Vast contact database
• Email verification
• Pre-designed workflow templates
• CRM integration

Pricing

• It has a free plan.
• Starter: $49/month
• Business: $79/month
• Organization: $99/month

Why Kaspr?

It offers predesigned templates for building a sales cadence plan.

Koncert

Koncert is a cadence sales tool that covers touchpoints through phone, email, video, text, and social media for streamlined prospect engagement and improved lead nurturing.

Key Features

• Prospect scoring
• Workflow management
• Inbound lead management
• CRM interaction

Pricing

• Free trial available
• Pricing can be requested from the website

Why Koncert?

It is an AI-driven automated sales outreach tool that offers deep analytics insights to help sales managers improve their sales cadence.

Salesmate

Salesmate streamlines sales with customizable cadences, enabling personalized engagement across channels like email, text, and phone calls. This sales cadence tool targeted approach boosts productivity and enhances connections with prospects effectively.

Key Features

• AI-driven copilot
• Prebuilt email templates
• Email personalization
• Multichannel sales cadence

Pricing

• Free Trial: 5 days
• Basic: $23 per user/month
• Pro: $39 per user/month
• Business: $63 per user/month
• Enterprise: Custom pricing

Why Salesmate?

Salesmate is ideal for multichannel outreach cadence planning and execution.

VanillaSoft

VanillaSoft, a sales engagement platform, tracks leads and call metrics, helping identify when team members need additional training in sales processes like cadences for improved performance.

Key Features

• Leads and sales cadence tracking
• Software integrations
• Auto-dialing for sales reps

Pricing

• There is no free plan.
• Pricing starts at $110/month

Why VanillaSoft?

It offers auto-dialing features and good software integration options.

Lemlist

Lemlist is a sales cadence software that drives lead engagement through personalized emails, automated follow-ups, and multichannel outreach. It ensures higher response rates and streamlined prospecting efforts.

Key Features

• Cold email personalization
• Automated follow-ups
• Multichannel lead engagement

Pricing

• It has a free plan
• Email Starter: $32/user/month
• Email Pro: $55/user/month
• Multichannel Expert: $79/user/month
• Outreach Scale: $129/user/month

Why Lemlist?

Its multichannel sales cadence support is ideal for sales reps.

Outreach

Outreach is a sales cadence automation tool that offers AI-driven insights. It guides sales reps through compelling cadences and improves productivity by enhancing prospect connections.

Key Features

• Automated sales cadence workflows
• AI-driven insights for every sales stage
• Tried and tested workflows
• Integrations with LinkedIn Sales Navigator

Pricing

• It does not offer a free plan.
• Per user plans with pricing on request

Why Outreach?

AI-driven insights with tested workflow templates are perfect for sales reps.

HubSpot

HubSpot is an all-in-one sales outreach cadence platform that streamlines the sales process. It offers email personalization, scheduling, value proposition templates, call recording, and CRM integration to boost efficiency and save time.

Key Features

• Email metrics to measure campaign success
• Sales cadence-building tool
• CRM with a sales cadence
• Vast integration choices

Pricing

• It has a free plan.
• Marketing Hub Starter: $15/user/month
• Starter Customer Platform: $15/user/month
• Marketing Hub Professional: $800/month
• Marketing Hub Enterprises: $3600/month

Why Hubspot?

It is a one-stop platform for CRM and sales cadence tools.

SalesLoft

SalesLoft is a sales cadence and automation platform for B2B teams. It offers outreach, pipeline generation, lead nurturing, renewals, and CRM integration to track and measure performance.

Key Features

• Quick setup
• Progress tracking
• Quick user onboarding process
• Record calls

Pricing

• There is no free plan.
• Advanced and Premier Plans (pricing on request)

Why Salesloft?

SalesLoft is a good cadence sales prospecting tool for rep coaching, AI insights, and workflow pipeline generation.

MapMyCustomers

Map My Customers is a sales cadence and mapping software that visually tracks contacts, sales performance, and deals. It automates communication, records interactions, and provides data-driven insights to boost revenue.

Key Features

• CRM and sales cadence on one platform
• Sales data review
• Mapping analytics
• Sales rep adoption

Pricing

• No free plan
• Road Warrior: $50/user/month
• Mid-market Sales: $70/user/month
• Industry Leader: $90/user/month
• Enterprise: Custom pricing

Why MapMyCustomer?

MapMyCustomer can be used by sales representatives and managers at the same time. Its simple interface connects users at all levels of management.

Keap

Keap is an all-in-one sales cadence tool with CRM, landing pages, payments, and automation. It manages leads, personalizes emails, sends reminders, and tracks payments, but some users find it complex.

Key Features

• Client-action-based automation
• A/B testing
• Sales email cadence analytics

Pricing

• 14-day free trial
• User-based pricing: Starting at $249/month for two users

Why Keap?

Flexible plans are flexible and they try to fit in users and features as per budget.

Mailshake

Mailshake is a sales engagement platform that automates outreach with AI-driven email personalization, A/B testing, and content optimization, though it can be pricey and has a learning curve.

Key Features

• Scale personalized email strategy
• AI writer for personalized email content
• Multichannel engagement with leads

Pricing

• Starter: Free
• Email Outreach: $45/month for two email IDs
• Sales Engagement: $85/month for 5 email IDs

Why Mailshake?

Multichannel engagement and AI writer for email personalization.

To choose the most suitable B2B sales cadence tool among top-rated options, assess key factors like features, integration capabilities, user-friendliness, and pricing. Consider your sales team’s needs, such as automation, personalization options, and support for multichannel outreach. Evaluate trial periods or demos to ensure compatibility with your workflows.

How To Buy The Best Sales Cadence Software?

Sales cadence is a multichannel approach. It’s mainly about a strategic email marketing approach following a sales funnel. Your choice of sales cadence tool must have these features:

🟠 Marketing Channels It Supports: Prioritize tools with outbound channels like cold calling, LinkedIn, and cold emailing. For inbound needs, ensure website integration for effective lead capture.

🟠 Ease of Setup and Integration: Select a tool that integrates smoothly with your CRM and other tech, reducing manual data entry and ensuring seamless use within your sales tech stack.

🟠 Email Segmentation: Opt for tools that support automated segmentation by industry, job title, or other criteria, enhancing targeted outreach.

🟠 Email Content Personalization: Look for dynamic features like personalized videos and thumbnails, which have been proven to improve engagement and drive meeting bookings.

🟠 Automation Capabilities: Ensure the tool covers full cadence automation, maintaining consistent engagement.

🟠 Data Insights: Analytics on response rates and engagement offer valuable optimization opportunities.

Why Is GrowMeOrganic A Perfect Choice For Your Sales Cadence Requirements?

For a sales cadence tool that simplifies outreach, GrowMeOrganic is an ideal choice. It offers automated lead segmentation, email personalization, LinkedIn prospecting, and seamless CRM integration, ensuring an efficient and effective sales process.

With features like automated, email personalization, LinkedIn prospecting, and seamless CRM integration, it ensures your sales process is efficient and effective. Listen to what our customers have to say:

Christian Pierce: It’s a great prospecting tool. My team has been using GMO for more than 6 months and it saves a lot of time in finding the accurate email of our prospect. Highly Recommend!

Alexandria Swanson explains how GrowMeOrganic assisted a newbie marketer like her:

“As someone newish to cold email outreach, I believe this tool was built in a way to meet my immediate needs”

Start your free trial today and streamline your sales process!

FAQs

Q.1. What do you mean by cadence in sales?

In sales, cadence refers to a structured sequence of touchpoints—like emails, calls, or social interactions—designed to engage prospects, nurture leads, and drive conversions systematically.

Q.2. What is cadence CRM?

Cadence CRM refers to software that combines sales cadence strategies with customer relationship management, helping teams automate workflows, track interactions, and optimize engagement with leads.

Q.3. What are the best practices for setting up a sales cadence?

These are the best sales cadence practices you can follow.

• Define target audience: Identify ideal customer profiles for personalized outreach.
• Choose channels: Use email, calls, LinkedIn, or multichannel approaches.
• Set touchpoints: Plan frequency and timing of follow-ups.
• Use automation: Streamline and track processes.

Q.4. What metrics should I track with sales cadence?

Track these key metrics to measure the effectiveness of your sales cadence:

• Email open rates
• Response rates
• Call-to-meeting conversion
• Engagement touchpoints
• Lead-to-customer conversion rate

Q.5. Does sales cadence need an email marketing campaign?

Yes, sales cadence often includes email marketing campaigns. They nurture leads, build relationships, and guide prospects through the sales funnel with personalized, strategic communication for better engagement and conversions.

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