Did you know there are approximately 7.9 billion email accounts worldwide? Many people have multiple accounts for various purposes, making it hard to distinguish between active and inactive email IDs.
If your powerful email campaigns didn’t yield the expected results, it could be because your emails never reached the right audience.
Email verification is crucial for a business’s growth. It prevents hard bounces and ensures that emails reach their intended recipients.
With the global email marketing market value predicted to increase to 18.9% billion by 2028, having valid email addresses is essential for effective email marketing.
Utilizing different email verification methods, from free to advanced, can enhance your email marketing efforts without risking your sender’s reputation.
What Is Email Verification?
Email verification is super important for confirming the legitimacy of your email addresses and connecting you with real people or valid accounts.
If you have a mailing list that hasn’t been verified, make sure to check it thoroughly for better accuracy. Not verifying email addresses could seriously affect your sender’s reputation and increase the chances of your emails bouncing.
This might result in your messages being marked as spam or even landing on blocklists, which is definitely not good for your reputation.
Wait, don’t get confused between email verification and email validation.
| Email Verification | Email Validation |
| Email verification checks whether an email address exists and is active. | Email validation is the final result of this verification process. |
| Email verification involves multiple steps like syntax, domain, catch-all, and MX record checks. | Email validation provides the status based on these checks. |
| Email verification performs checks but does not directly provide status indicators. | Email validation assigns statuses like “valid” (green), “invalid” (red), “unverifiable” (yellow), or “not found” (grey). |
| Email verification focuses on the technical existence and activity of an email address. | Email validation can include additional checks. Verifying extra information about the lead or the source of the email are a few. |
Why Verifying An Email Address Is Important For Your Marketing Strategy?
Open rate and click-through rate are vital metrics for measuring the effectiveness of an email marketing campaign.
- Email open rates indicate the percentage of subscribers opening an email among the total subscribers.
- While click-through rates signify clicks on your ad divided by the time your ad has been shown.
Invalid email addresses can significantly impact these metrics, leading to failed marketing campaigns.
Disposable email addresses, spoof accounts, and inactive email addresses are some common reasons behind low response rates in email marketing.
To address this issue, it’s crucial to verify all email addresses on your list. This will improve email delivery and ensure better outreach metrics.
By verifying email addresses, you can enhance the efficiency of your email marketing efforts and increase the likelihood of reaching your target audience effectively.
The main reason behind the necessity of email address verification is:
1. Email Deliverability Check
If not verified, many emails will bounce back. Verifying email addresses may seem like an extra step, but it can improve your response rate. You can set up custom tracking domains for better email deliverability. Learn how to do it in the video below.
Having a high percentage of bounced emails reduces your email’s deliverability rate. Using an email verification service can improve your delivery rate and minimize bounce rates.
2. Better outreach metrics
Verifying your email address list ensures you have valid email addresses, leading to better response rates. This provides essential statistics for analyzing your email campaign.
With accurate data, you can easily identify and improve any underperforming aspects of your campaign.
3. Improve reputation score
Every email account has its own sender reputation score, which is essential for reaching the audience’s inboxes. This is why businesses with a digital marketing strategy prioritize improving their sender reputation score.
If you use an unverified email address list, your emails might be marked as spam. This can negatively impact how popular email platforms like Gmail handle your emails—they might end up being rejected or sent straight to the spam folder.
Several factors can affect your reputation score, including spam traps, email engagement, unsubscribes, and email spam complaints.
However, you can easily avoid these issues by verifying your email address list. Therefore, it’s highly recommended to verify your email list to enhance your sender reputation score.
4. Helps maintain an updated list
Email addresses go out of service for several reasons.
For instance, you may have switched jobs and decided to open a new account to support your current job. Thousands of email accounts become invalid each year.
Without email verification, your list contains many invalid emails that make way for high bounce rates.
When you verify your email addresses, you maintain a clean and updated list. This keeps the bounce rate low and establishes trust with subscribers.
5. Reduces Hard bounces
A hard bounce occurs when emails are returned to the sender because the recipient’s email address is either non-existent or invalid. If many emails in a campaign bounce, it increases the chance that other emails are marked as spam.
This means that not only are the bounced emails undelivered, but valid emails might also be filtered out of recipients’ inboxes, harming the sender’s reputation.
High bounce rates, often associated with spammers, can lead email service providers to flag your account as a threat, potentially blacklisting it.
To avoid this, email verification should be used to confirm the legitimacy of email addresses before starting a campaign.
3 Top Methods To Verify An Email Address
Having a clean email list helps you efficiently set up your campaigns and prevent low click-through rates and high email bounce rates. Using effective verification methods, you can ensure the emails reach your target recipients’ inboxes and maintain your sender’s reputation.
#Method 1: Manually verify email addresses
The first method that comes to anyone’s mind is the manual checking of each email. This is done by using the free “email checker” or “email verified” tools offered by Google.
These tools will quickly check and tell you whether an email address is valid or not. For this, just visit any free email-verifying website and enter the email address that you want to verify.
The result will be shown in milliseconds.
This is the first approach for anyone looking to verify an email address manually without sending an email. After all, it’s free of cost! But on a broad scale, this method is no good. That’s when email verification tools sweep in.
#Method 2: Send A Test Email To The Address
Sending test emails is perfect for marketers with small email lists and fewer new emails each month An email bounces back when sent to an invalid or fake address. You may receive one of the following messages upon it –
- Message Not Delivered: There was an issue sending your message to someone@xyz.com. Check the details below or try resending in a few minutes.
- Address Not Found: The message to someone@xyz.com wasn’t delivered because the address was not found. Check for extra spaces or typos and try again.
Remember, some email service providers use a catch-all address for invalid emails. If you send an email to one of these, it will be delivered, but not to the right person. This means you won’t get a reply and will not know the reason.
#Method 3: Through Password Recovery
It’s common to encounter difficulties when trying to recover an old email address, with email services often indicating that the address is not found.
Google, Yahoo, and Microsoft are among the popular email service providers that offer a straightforward email address checker for account recovery.
They aid in password recovery and ensure the correct entry of the email address. When receiving an email from @gmail.com, @yahoo.com, or @outlook.com, you can utilize this checker by visiting the relevant recovery page and entering the address you wish to verify.
What We Can Learn From Users About Email Verification?
People with first-hand experience can always tell the best and share a practical viewpoint. Hence, we have listed some of the best user experiences regarding email verification.
1. Integrating API is Best for Email Verification
Nitin K says integrating API for email verification is the best way to find an email address’s legitimacy. As he rightly points out, you can easily detect whether an email is fake, non-existent, or disposable using API.
2. Scalable Cloud Solutions For Email Verification Increases Efficiency
Reputable email validation service providers offer high-end hosting architecture with scalable cloud solutions, which is why they can validate thousands of email addresses in seconds. Rajiv Ray also highlights how such services are capable of auto-correcting an email address for higher efficiency.
3. Email Verification Tools Are Best For Bulk Validations
Alwin Maria feels the best way to verify email addresses in bulk is by using email verification tools. Several tools, like our GrowMeOrganic, offer free services for further ease.
4. Combining Different Methods Boosts Success Chances
David Barnes, an affiliate marketing specialist recommends combining different methods like double opt-in, verification tools, engagement tracking, etc., for assured success. He believes no method is perfect. So, you can try a few email filtering combinations and find out what works best.
5. GMass Is A Reliable Free Verification Service
Just like us, this Reddit user too believes GMass is an excellent free service. You can try this and find out how well it works. Combine it will GrowMeOrganic’s email extension for unbelievable results.
6. There Is No Way To Verify Without Sending An Email
AllenJB has a unique POV on email verification. He believes there is no way to verify an email address’s validity without sending an email. At least a one-time click is needed for email authentication. Allen feels verifying through the Simple Mail Transfer Protocol/SMTP server can also be unuseful. He suggests adding a captcha to fix the errors.
Final Thoughts
Take the first step towards strengthening your marketing efforts by incorporating regular email address verification into your strategy.
By using an email verification tool like GrowMeOrganic, you can automate this process, maintain a clean email list, and ensure that your messages are reaching genuine recipients.
Say goodbye to unreliable emails and hello to enhanced B2B email verification.
Let’s maximize your deliverability and campaign success with GrowMeOrganic!
FAQs:-
Q 1. Is There A Way To Check If An E-Mail Address Is Valid Without E-Mailing It?
Using an email verification tool like GrowMeOrganic, doing an IP address lookup, or searching it on Google are common ways to check an email address’s validity without sending an email.
Q 2. What If I Don’t Verify An Email Address?
Be ready to expect poor deliverability if you do not verify your email list. Non-existent or invalid emails lead to high bounce rates. This makes email service providers flag you as spam.
Q 3. How Do I Verify My Email List?
You can verify your email list manually or using an email verifier extension like GrowMeOrganic. Other methods include password recovery, IP address lookup, and Google search.
Q 4. What Is Email Verification?
Email verification checks and confirms that the email addresses you have are valid and belong to real people. This ensures that the emails are authentic and you reach the intended recipients.
Q 5. What Are Email Verification Tools?
Email verification tools are software applications that check email addresses’ validity and authenticity. They ensure that emails are correctly formatted, exist, and connect to real users, reducing bounce risks.
Q 6. Is There Any Free Email Verifier Online?
Yes, GrowMeOrganic is a free email verifier that offers a 14-day free trial.
Q 7. What Are the Best Ways to Validate Email Addresses?
Using an email verification tool like GrowMeOrganic is the best way to validate email addresses. It protects your sender’s reputation, reduces hard bounces, and optimizes your outreach.
Q 8. How Do I Check If An Email Address Is Valid In Bulk?
Several tools like GrowMeOrganic offer bulk email verification features. It keeps your email list free of errors. It reduces disposable and temporary emails from your email list quickly and efficiently.
Q 9. How Can I Verify My Email Address In Bulk For Free?
You can use a free bulk email verification tool like GrowMeOrganic. This tool allows you to get verified emails in bulk and import them seamlessly to your CRM for optimal workflow.
Q 10. What Happens When You Verify Your Emails?
When you verify your emails, you ensure they are valid and active, reducing bounce rates and improving email deliverability. This helps you reach real people and maintain a clean email list.
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