While several people may have heard of email verifier software and may have utilized one or more of them, not everyone has a thorough understanding of how they function in detail. In this piece, we’ll be informing you as to how this service, which works rapidly and precisely, verifies email addresses in quite a simple and thorough way.
The rates at which recipients open marketing emails tend to be low worldwide, averaging 16–20% in 2020, according to Statista.
Marketers use email verification software to ensure their emails are at least deliverable. This helps reduce the costs of sending newsletters and email marketing campaigns.
How Does Email Verifier Works?
The main email confirmation feature and validation steps:
Stage 1 – Syntax Check For all email verifier services, this is the key feature, the first step of validation. Syntax check allows you to verify that an email address is correctly spelled, with no spaces, commas, and all of the @s, dots, and domain extensions in the proper places.
Stage 2 — Domain Check Domain check validates that the domain name on which the email address is based is registered and is operational on its hosting domain.
Stage 3 – Email ping is the most advanced email verification step in the email verification process. The technical process of an email verifier service pinging the precise email address with an EHLO (extended HELO) message and waiting for the email server’s response is called email ping. The returned server response will validate that the email address is active on the server.
Why Should You Verify Emails?
Real customers start with real emails – and the use of email validation is still the most effective way to ensure the collection of quality data. Your email-marketing effort will be more successful if you validate emails. Email validation is the only surefire way to ensure that you’ll collect quality data, making it easier to protect against fraud prevention and take care of your sender’s reputation.
A person’s email provider/service was changed This is probably one of the most common causes. Let’s say that a person used their local email service to switch to Gmail. Or, you could move from one inbox provider to the other. Most importantly, messages sent to the first email address won’t be seen, even though they are “live” at the time.
The Email ID of a Person was Changed This is a common scenario in which someone uses the same email provider, but then creates a new account with a different address. Let’s assume the email address was 500apps@gmail.com at first, and then the individual converted to name.surname@gmail.com as a more acceptable email address.
A Person Has Changed His Employment Status It is common for undeliverable messages to be received, especially in B2B niches where many decision-makers and specialists change jobs every few years. If a person leaves a company, their email is no longer accessible or is redirected to another recipient. Even if you send a message, it won’t reach the intended recipient.
These are just a few of the many possible reasons. There are many other reasons, such as a person who has changed jobs within the same company, a domain that is no longer available, a downed email provider, or a host of other reasons.
Your email deliverability (number of emails landing in the primary inbox) will also improve once you send emails to verified users.
What Emails Should Be Verified?
Validating every email address and every email list should be done. As you have seen, any of these could happen at any moment. Therefore, you need to check your email lists more often and validate any new ones.
Some people just check email lists that have been created from untrustworthy sources. This is a good thing, but it does not eliminate all risks. Even if the email lists were purchased from trusted sources, such as vendors or third-party databases, you should always double-check them. Your email lists should be checked at least once per month.
How to Select an Optimal Email Verifier
Your email marketing and other associated activities will run smoothly based on which email verifier you select. You can choose from the following options:
Online Service – This works as a SaaS (Software as a Service) and doesn’t need any of your email addresses.
Scalability – The selected email verifier service can verify both small and large email addresses.
Conclusion
While high metrics can help you improve technical performance and overall company outcomes, poor metrics can ruin all your hard work.
Email verification is, as you can see from the above, a win-win situation. It saves money, protects reputation, and saves time. Every penny spent was well spent.
The email address validation tool at Finder.io is an easy-to-use and sophisticated email processing solution that can be used by both professionals and beginners. It has all the top features that make it one of the most sought-after options on the market.
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