Personalizing hundreds of emails, setting up sequences, and responding to leads can get overwhelming. Managing it all manually? Not an option as your prospect list grows.
That’s where a cold email tool comes in handy!
Knowing which one’s right for you is tough with so many options. Some are too complex for beginners, while others feel too basic for seasoned pros.
After years in the cold email game, I’ve tested most of them. Here are the 12 best cold email tools for 2024 – compare features, pricing, pros, and cons to begin your email automation quickly!
What Is A Cold Email Outreach?
Cold email outreach helps you send personalized emails to people who haven’t interacted with your brand yet.
Unlike typical email marketing tools that target subscribers in bulk, cold email platforms focus on personalization, deliverability, and automation, ensuring your emails land in the inbox and make an impact.
Key Features To Look For In Your Cold Email Tool
This depends on your needs, but here are some must-haves to consider:
Personalization
Name personalization isn’t always enough to grab attention. Advanced cold email features like image and video personalization, email preview and edit options, and Liquid templates are features to look for.
They let you embed media, fine-tune emails before sending, and adjust content based on time, location, and other factors.
Integration
Cold emailing software integrated with your CRM can save hours of admin work. Native integrations offer bi-directional data flow, auto-import of leads, interest-based email sequences, and a plug-in feature, enabling seamless use directly from your CRM without extra logins.
Automation
Manually sending emails means crafting each one individually. Cold email outreach simplifies this by allowing you to send one message to multiple recipients and automate entire email sequences until someone replies.
Some also manage unsubscribes, ensuring you don’t contact recipients who’ve opted out.
Deliverability
Cold email tools help optimize your sending volume by gradually distributing emails to avoid spam flags. Instead of sending all at once, emails are sent over time, preserving deliverability.
When using multiple inboxes, the software can also spread the load to prevent spikes from individual accounts.
Email Sequence
A good cold email marketing tool should manage sequences with minimal oversight.
However, look for these extra features: Multi-channel outreach for contacting prospects via email, LinkedIn, calls, and SMS, as well as automatic reply detection to pause sequences.
Tracking
Cold email tools track replies opening, clicking, and unsubscribes automatically. Top software offers in-depth performance insights, providing reports on your campaigns, email accounts, and team members over time.
Analytics
What data can you access for your email campaigns? Beyond bounce and open rates, detailed email outreach analytics are necessary for assessing your cold email outreach’s effectiveness.
Without this, measuring the actual performance of your campaigns is challenging.
Top 12 Cold Email Outreach Tools [Tried and Tested]
| Best for | Key features | Free trial | |
| GrowMeOrganic | Overall cold email automation | Unlimited credits; bulk emailing, personalization, automated follow-ups | Yes |
| Hunter | Cold email beginners | Zapier integration, Easy-to-use | Yes |
| Lemlist | Creative cold email campaigns | AI, Third-party integrations | Yes |
| SalesHandy | Cheap entry-level plan | Sender rotation, A/Z testing | Yes |
| Woodpecker | Automated cold email outreach | AI email personalization | Yes |
| Smartlead.ai | Small businesses needing better email deliverability | Automatic email list cleaning | Yes |
| QuickMail | Simplifying cold outreach | Agency-specific features | Yes |
| Mixmax | Advanced email scheduling | Prospecting insights, Enhanced automation | Yes |
| Mailshake | Multi-channel outreach | A/B testing, Native integrations | Yes |
| Instantly | Cold email tool for scalability | Advanced email services & support | Yes |
| Outreach | Enterprise-level cold emailing | Custom email tracking | Yes |
| Reply.io | Outbound sales and email | LinkedIn automation | Yes |
GrowMeOrganic
G2 Rating – 4.7 / 5
With features like email personalization, automated follow-ups, built-in CRM, email warm-up, and more, GrowMeOrganic is your no.1 cold email tool.
You are bound not to miss any opportunities with GrowMeOrganic’s open, reply, and click rate tracking features. Delay follow-ups, schedule campaigns, or move prospects to different lists based on user behavior, all with one tool.
Our tool also provides 100+ cold email templates created after analyzing 50,000,000 sequences. With this our experts have cracked the secret cold email code that will get you a reply.
Send bulk cold emails, spin content, integrate other sales tools, automate email warm-ups, and more with GrowMeOrganic to generate leads on autopilot today.
Not only that, but you also get unlimited credits with GrowMeOrganic, unlike other email tools. This ensures email deliverability and uninterrupted email outreach.
Schedule a demo now to learn more.
Features:
- Send bulk emails with GrowMeOrganic using custom fields and A/B testing.
- Allows importing email lists seamlessly to your CRM.
- Automate follow-ups and also track them.
- AI-powered assistant to create compelling emails in minutes.
- Real-time email tracking to monitor campaign performance.
- Personalize emails with custom intros and CTAs.
Email warmup to ensure they never end in spam.
| Pros | Cons |
| Simplifies setting up email campaigns | Interface can be improved |
| Affordable pricing and unlimited credits |
Price:
- Starter pack $39 per month
- Growth pack $79 per month (unlimited credits)
- Pro pack $159 per month (unlimited credits)
What People Are Saying About GrowMeOrganic:
- “This is an all in one tool for cold outreach, this warms up your email accounts. scrape data from linkedin sales navigator and send email sequences. You can then keep a track of all the outreach activity” – G2 Review.
- “I have been trying to grow my organic swaps business with little success. But, after I implemented the email marketing automation tool “grow me organic” things changed. My subscribers are engaging more and my open rate is skyrocketing! I am so glad that I found this software because it really has helped me grow my business in no time.” – G2 Review.
Hunter.io
G2 Rating – 4.4 / 5
Hunter.io offers a range of features to help you with your cold email outreach efforts, like finding emails, adding contacts to a cold email sequence, and sending highly personalized outreach emails.
Hunter.io makes it incredibly easy for sales and marketing teams to identify and reach their target prospects quickly.
It offers a free cold email platform to send campaigns directly from Hunter.io, meaning you don’t have to worry about warming up your prospects’ inboxes.
With its intuitive user interface and powerful features, Hunter.io is one of the best options for a business cold email outreach solution.
| Pros | Cons |
| Seamless Integration | Lacks features like A/B testing and Spintax |
| Reliable API |
Pricing:
- Starter plan – $34/month
- Growth plan – $104/month
- Business plan – $349/month
What People Are Saying About Hunter:
“I’ve found Hunter.io (Hunter Campaigns) to be a pretty decent tool. I appreciate being able to manage all aspects of cold emailing within a single platform, including finding and verifying email addresses, building lead lists, and scaling personalized cold outreach efforts.” – Reddit User.
Lemlist
G2 Rating – 4.5 / 5
Lemlist is an AI-driven sales engagement tool.
It’s your one-stop for prospect lists, finding valid emails, and running tailored multichannel campaigns. With Lemlist, you can add custom intro lines, images, and dynamic landing pages to your emails.
| Pros | Cons |
| Custom intro lines, CTAs, images | Might be challenging to use initially |
| Gradually increase the number of sent emails |
Pricing:
- Email Starter at $32/month.
- Email Pro at $55/month.
- Multichannel Expert at $79/month.
- Outreach Scale at $129/month.
What People Are Saying About Lemlist:
“Setting up your e-mail can be quite difficult and frustrating. I have experienced it my own and Lemlist helped me lovely with it. You just send a message in the chat, and you get a quick response from their workers. You can also book a call with them where you meet with one of their workers, where you also get helped with all of your problems and questions.” – G2 Review.
SalesHandy
G2 Rating – 4.6 / 5
With Saleshandy, businesses can send personalized emails and automated follow-ups to introduce empathy in their cold email campaigns for successful conversion.
It also offers a powerful tracking tool that helps you measure and monitor the performance of your outreach campaigns.
Saleshandy makes your cold email outreach campaign easier and more effective by helping you automate the process and track results in real time.
| Pros | Cons |
| Advanced features like Spintax | Lacks multi-channel outreach features |
| Affordable pricing |
Pricing:
- Outreach Starter – $25/month.
- Outreach Pro – $74/month.
- Outreach Scale – $149/month.
- Outreach Scale Plus – $219/month.
What People Are Saying About SalesHandy:
“It’s got high deliverability, powerful personalization, seamless integrations, and affordable pricing. But, there’s a bit of a learning curve, and the free plan has limitations.” – Quora User.
Woodpecker
G2 Rating – 4.2 / 5
Woodpecker email tool is intuitive and helps B2B companies connect with prospective customers and business partners easily.
It measures the basic statistics, like open and click-through rates, so you can understand how well your campaigns are performing. When you’re trying to cold email people in bulk and want them personalized, Woodpecker cold email tool can help.
Its user-friendly interface makes it easy for anyone to use, even those who are not tech-savvy. Plus, its integration with our CRM system allows us to track our campaigns and measure their success.
| Pros | Cons |
| Email verification to remove invalid addresses | Can be expensive if you have multiple accounts |
| Condition-based email campaigns |
Pricing:
- Cold Email – $20/month.
- Agency – $33/month.
What People Are Saying About Woodpecker:
“Hey, I use Woodpecker for my cold outreach and really enjoy it. It follows the pricing model that you’d like and has email and domain warm-up included in every plan at no extra cost. It’s also super easy to use and has a built-in email verification which helps you maintain a good sender reputation.” – Reddit User.
Smartlead.ai
G2 Rating – 4.7 / 5
Smartlead.ai is your go-to tool for sending cold emails with AI. It boosts your email deliverability and warms up your accounts, helping you enhance your sender’s reputation and engagement.
With Smartlead, your cold outreach is more likely to land in the main inbox, not the spam folder.
| Pros | Cons |
| Advanced email warm-up | It can be a little buggy |
| AI-based email analytics |
Pricing:
- Basic plan – $34/month
- Pro plan – $79/month
What People Are Saying About Smartlead:
“I’ve been using SmartLead for two years, and it has truly transformed my outbound experience compared to other sending software I’ve tried in the past. The platform is exceptionally user-friendly, the customer support is outstanding, and the features are what keep me loyal.” – G2 Review.
QuickMail
G2 Rating – 4.7 / 5
QuickMail is a reliable cold email outreach software that allows entrepreneurs to book more meetings than other cold email outreach tools. With QuickMail, you can reach out to prospects quickly and easily.
It also has an email warmup functionality, email personalization, and automation feature. Quickmail’s premium plans allow you to implement multiple-touch email campaigns, perform A/B tests, track everything from opens to bounces, and much more.
| Pros | Cons |
| Bounce detection to stop campaigns | Has an outdated UI |
| Email deliverability reports |
Pricing:
- Basic plan – $49/month.
- Pro plan – $89/month.
- Expert plan – $129/month.
What People Are Saying About Quickmail:
“I’ve been using QuickMail for cold and warm email campaigns and honestly, there’s no reason to shop elsewhere. First, just the weekly podcast that Jeremy runs is worth every penny. They have lots of tips/tricks and insight into the ever changing email landscape.” – G2 Review.
Mixmax
G2 Rating – 4.6
Mixmax is a top-notch cold emailing tool with automation and scheduling features. Sales teams, customer success pros, and others can easily send personalized emails, track engagement, and set up automated follow-ups, all right from their Gmail inbox.
| Pros | Cons |
| Easily syncs calendar for meeting invites | CRM integration is limited |
| Allows embedding polls |
Pricing:
- SMB – $29/month.
- Growth – $49/month.
- Growth + CRM – $69/month.
What People Are Saying About Mixmax:
“The Follow-up Messaging Sequence feature is top-notch. I also appreciate the option to opt out recipients who are duplicates or active in another sequence. It is synced with my business Gmail and is very easy to use.” – G2 Review.
Mailshake
G2 Rating – 4.7 / 5
Mailshake is a user-friendly tool packed with advanced cold emailing features. You can personalize emails, run A/B tests, and automate follow-ups to level up your outreach.
It pauses sequences automatically when someone replies, unsubscribes, or when emails bounce. Plus, with a flexible sending schedule and seamless CRM integrations, boosting response rates is easy.
| Pros | Cons |
| Great for lead management | Prospect data can be limited |
| Manages cold calling, cold emailing & social media |
Pricing:
- Starter – $25/month.
- Email Outreach – $45/month.
- Sales Engagement – $85/month.
What People Are Saying About Mailshake:
“Mailshake is easy to use, easy to integrate and get going, and its effective, it works! They offer a bunch of tools that help with efficiency. They have professional training and responsive support. I’ve been using mailshake Monday through Friday, and I think im noticing more traffic to my site as well as qualitied responses coming in.” – G2 Review.
Instantly
G2 Rating – 4.9 / 5
As your business grows, so do your outreach needs. Scaling your campaigns means sending more emails to more people and using more accounts.
Instantly cold email outreach tool is built for scalability. Even with the basic Growth plan ($37/month), you can connect and warm up unlimited email accounts from any provider. Plus, you’ll manage them all from one handy “Unibox.”
| Pros | Cons |
| Creates lists based on headcount, technology, etc. | No native integrations |
| AI automation |
Pricing:
- Growth – $30/month.
- Hypergrowth – $77.6/month.
- Light Speed – $286.3/month.
What People Are Saying About Instantly:
“Instantly is so far the best one I’ve found. In terms of balance between value and price. Haven’t seen anything better out there yet.” – Reddit User.
Outreach
G2 Rating – 4.3 / 5
Outreach is a powerful sales engagement platform, ideal for enterprises, but it comes with a higher price tag. While it offers plenty of features, it lacks a warm-up system and doesn’t verify email addresses.
However, you can use its custom tracking domains (Branded URLs) and set up automated sequences (playbooks). Plus, it lets you A/B test messages and automate follow-ups.
| Pros | Cons |
| Email tracking domains | Lacks email warm-ups |
| Native integrations with Salesforce, LinkedIn Sales Navigator, etc. |
Pricing:
Outreach has a custom pricing structure.
What People Are Saying About Outreach:
“Outreach is a great platform that integrates with many other useful tools for a sales organization. It allows for automatic email/call sequences to occur and it is very easy to use platform. I love the simplicity and navigation tools to set up sequences and call steps to properly contact customers and potential customers.” – G2 Review.
Reply.io
G2 Rating – 4.6 / 5
Sales and marketing pros at SMBs can try Reply.io for outbound sales and email outreach.
It is an AI-powered sales engagement platform designed to help SDR teams find prospects, connect across multiple channels, and scale outreach while keeping it personal.
Reply.io also offers native integrations for a seamless data experience.
| Pros | Cons |
| Multi-channel outreach with LinkedIn automation is possible | Advanced features can cost more |
| Responsive support |
Pricing:
- Email Volume – $29/month.
- Multi-channel – $53/month.
- Agency – $166/month.
What People Are Saying About Reply.io –
“There’s only one cold email tool I wouldn’t hesitate to recommend – the one I’m also proud to advocate for. It’s Reply(io).” – Quora User.
Bonus: Best Practices for your Cold Email Outreach Campaign
Cold emailing, if not done correctly, can waste time and resources. To maximize the success of your cold outreach, here are some best practices you should consider:
✅ Personalize:
Personalize your emails using the recipient’s name and relevant information. This will make your message impfactful and increase the chances of it being read.
✅ Do Your Research:
Researching your prospects in advance will give you more insight into what to include in your message to get their attention.
✅ Test & Tweak:
Test different versions of your emails and tweak them based on the results. This will help you determine which messages are most effective and help you increase your open rates and conversions.
✅ Send Follow-Ups:
Following up with prospects who have not responded or opened your emails is important. You can send multiple follow-ups, but do not overdo it, or you risk sounding annoying or spammy.
✅ Automate:
Automating your cold email outreach will save you time and ensure the right messages are sent to the right people at the right time
Conclusion
“The power of email marketing is in the consistent touchpoints. The more you engage, the more trust you build.” – Russell Brunson.
Email marketing keeps evolving, but its core remains the same – it’s all about building connection, trust, and engagement. With insights from experts and the right tools, you can craft campaigns that truly resonate and deliver results.
The 12 tools listed above are some of the best cold email outreach tools.
Choosing the right cold email software can make or break your sales strategy. Focus on deliverability, personalization, and automation to always reach the mark.
Is GrowMeOrganic the answer to cold emailing needs? Give it a try – your first 14 days are on us!
FAQs
Q 1. What Is Outreach Campaign?
An outreach campaign is a strategic effort to connect with potential customers or partners through targeted emails, calls, or other communication channels. Its goal is to build relationships, drive engagement, and generate opportunities.
Q 2. How To Automate Cold Outreach Sales?
Automate cold outreach sales using email automation tools like GrowMeOrganic to schedule and send personalized emails at scale. Combine this with CRM integration to track responses and follow up efficiently.
Q 3. How To Send Bulk Cold Emails?
Send bulk cold emails using a reliable email marketing platform like GrowMeOrganic, Hunter, Smartlead, etc., that supports automation and segmentation. Ensure your emails are personalized and follow best practices to avoid spam filters.
Q 4. What Is The Best Way To Send Cold Emails?
The best way to send cold emails is to personalize your message, target the right audience, and ensure high deliverability by using reliable email software. Tailor your content to address the recipient’s needs and follow up strategically for best results.
Q 5. Does Cold Emailing Work Anymore?
Yes, cold emailing still works! Research shows a 93% increase in response rates with a multi-threaded approach. In 2024, account-based selling, targeting multiple stakeholders in a company, can boost your cold email success.
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