Connecting with prospects through a sales outreach campaign is challenging. Not to mention keeping a steady client flow. While 63% of sales professionals design outreach campaigns, only 23.9% of emails are opened. Why is it hard to build a successful B2B sales funnel?
Targeted inboxes are flooded daily, causing cold outreach emails to get lost in the clutter. You need a robust sales outreach strategy powered by the best sales outreach tools to stand out. Not using any yet? I’ve covered the essential features of 10 top tools to improve your outreach campaigns.
What Should You Look For in Sales Outreach Software?
Sales outreach tools streamline the sales outreach process and automate repetitive tasks, such as bulk email sending. These tools come in various forms, including cloud-based software, web browser extensions, and desktop applications. Key features to consider are listed below.
Email Deliverability
Outreach tools must deliver your cold sales emails to the inbox of targeted leads. These emails should not get blocked or coined spam. The other features a client outreach tool must have are:
- Monitoring deliverability
- Tracking sender score
- ISP relationship building
All these parameters of email deliverability decide how well your sales outreach campaign performs.
Unified Inbox Features
This feature centralizes all the messages you have sent to a prospect in a single chain. This organized presentation lets you get a quick overview of the progress of sales outreach activities and not miss any significant developments.
Automating Lead Discovery and Target Prospecting
A B2B sales outreach platform must have a lead finder feature. This tool must assist in building a B2B email list with the help of an automatic scraper. You will not have to spend hours scraping emails of professionals matching your ideal customer profile (ICP).
Tracking Emails
The tracking features of sales outreach tools provide real-time statistics related to opening rates, delivery rates, link clicks, bounce rates, reply rates, and engagement levels. You can use this data to evaluate which email content performed well and what changes are required for future outreach campaigns.
Email Personalization
Open rates automatically increase when the sales outreach emails are personalized. The best sales outreach tools help you personalize emails as per prospect profiles. Recipients will engage more, making the outreach program more fruitful.
Follow-up Automation
Automated follow-ups result in better conversion rates. Drip campaigns conducted with sales outreach software in adjusted intervals get better responses. Cold email and sales outreach deliver better outcomes with such features.
I’ve identified the ten best sales outreach platforms to enhance your cold email and marketing campaigns. McKinsey reports that one-third of sales tasks can and should be automated, leading to a significant productivity boost. Each tool offers unique benefits and drawbacks, so the key is to balance these factors and choose the right fit for your needs.
10 Best Sales Outreach Tools To Get More Clients And Revenue
Businesses rely on sales outreach tools to connect with potential customers as they grow. Here, we will discuss some of the top sales outreach platforms available today.
1. GrowMeOrganic: Best For Sales Outreach and Lead Generation
GrowMeOrganic is a leading cold email outreach tool trusted by sales, marketing, PR, media, and journalism professionals. Our intuitive interface streamlines sales outreach campaigns and provides detailed analytics for tracking performance.
GrowMeOrganic boosts engagement and conversions by enabling email personalization and supports sales teams with organized, templated emails that track prospects. Our platform automates follow-ups and monitors lead progress by tracking opens and clicks.
With email finder and verification features, GrowMeOrganic identifies high-potential leads, enhancing outreach efficiency and accuracy. Its user-friendly design empowers every team member to maximize impact.
Salient Features
- Send Bulk Emails – With GrowMeOrganic, you can send out bulk emails to your entire contact list or segmented groups. To ensure their effectiveness, you can also personalize your emails using custom fields and A/B testing.
- Get Automated Follow-Ups – GrowMeOrganic’s automated follow-up feature helps you stay on top of your emails and ensure all your contacts receive timely responses.
- Utilize AI-Powered Assistant – The tool’s AI-powered assistant can help you craft effective emails in minutes. It will suggest the best words to use and provide insight into your emails’ effectiveness.
- Track Your Emails – With GrowMeOrganic’s real-time email tracking, you can monitor the performance of your campaigns and see which emails are performing the best.
| Pros | Cons |
| Automated follow-ups | Cost may be prohibitive for some |
| Bulk email option | The learning curve is long |
| Email personalization | |
| Real-time email tracking | |
| Email verification tool | |
| LinkedIn Email Finder | |
| Integration with various applications | |
| Email signature management | |
| Team assignments |
Pricing
GrowMeOrganic offers various pricing plans to cater to different business needs and budgets. Here are the available plans:
- Free trial for 14 days
- Starter Plan: $39/month for 1 user
- Growth Plan: $79/month for 5 users
- Pro Plan: $159/month for unlimited users
See what GrowMeOrganic users have to say.
This is an all-in-one tool for cold outreach, and it warms up your email accounts. scrape data from the LinkedIn sales navigator and send email sequences. You can then keep track of all the outreach activity.
I have been using GrowMeOrganic for 6 months and it has been one of the best investments so far. The Chrome extension is user-friendly that helps to export leads from LinkedIn in bulk. Also, the cold outreach system is robust.
2. ClickUp: Best for Sales Pipeline Management
As a salesperson, it is a must that you stay organized and focused on your sales pipeline. That’s where ClickUp comes in. It’s a powerful sales outreach tool that helps you streamline your sales process and close more deals.
ClickUp lets you visualize your sales cycle and track lead progress in real-time. The customizable CRM views allow you to segment your target market and prioritize your outreach efforts. Plus, the reporting dashboards provide valuable insights into your sales performance, helping you identify areas for improvement.
The sales call and sales pipeline template really stand out for sales teams. You can easily track contacts, calls, and sales opportunities and easily manage each stage of your sales process. This means you can focus on what matters most – building relationships with your customers and closing deals.
| Pros | Cons |
| Automated lead capture | Additional costs for certain features |
| Automated follow-up reminders | Difficult to set up and configure |
| Collaboration tools available | User interface may too complex |
| Ideal for complex projects | Could be expensive for small businesses |
| Streamlined workflow |
Pricing
- There is a free plan with restricted options available
- Unlimited: $7/user/month
- Business $12/user/month
- Enterprise: Custom pricing.
What users said about this tool:
Integration with other platforms helps to attain the migration from other platforms so easier and the AI feature can able to summarise and generate the task description which helps developers to understand more about the task.
The variety of views lets us adapt ClickUp to fit the needs of different teams and projects, making it feel like it’s designed for us, not the other way around.
3. Brevo: Best for Email, SMS, and WhatsApp campaigns
Brevo (formerly Sendinblue) is an easy-to-use email and SMS marketing tool that helps you reach many potential customers. With its simple drag-and-drop editor, pre-made automation templates, and automatic follow-ups, creating personalized campaigns is a breeze.
It also offers powerful analytics to track how your campaigns are doing. Plus, you can connect it to CRM systems like Salesforce and HubSpot for smooth contact management and data syncing.
| Pros | Cons |
| Powerful email and SMS marketing tool | Automation features may be too complicated for novices |
| Intuitive drag-and-drop email editor | Limited customization options for emails and campaigns |
| Pre-built automation templates | No native A/B testing capabilities |
| Automated follow-up sequences | Can be expensive for larger businesses |
| Comprehensive analytics and reporting tools | Lacks advanced features offered by competitors |
| Limited customer support |
Pricing
- Starter: $8.08/month
- Business $16.17/month
- Enterprise: Custom pricing
- Enterprise: Custom pricing
What Users Have To Say About Brevo?
The drag-and-drop email editor is intuitive, and there are plenty of pre-built templates to get you started. What I really appreciate is the automation features. Setting up workflows for follow-up emails and segmenting our audience has saved us a lot of time.
The feature that I absolutely love is, the option of unlimited contacts. No other email marketing platforms offer this feature, but Brevo does.
4. Snov.io: Best for Email Warm-up and Cold Outreach
Snov.io is an innovative all-in-one sales CRM that streamlines your sales process so you can focus on what matters – building connections and closing deals. It simplifies tasks like data entry and contact organization, allowing you to save time and stay organized.
Its powerful CRM features provide actionable insights, helping you track performance and automate outreach. Plus, with Snov.io, you can ensure each message is personalized and impactful, leading to better customer engagement and more successful sales.
| Pros | Cons |
| All-in-one platform for managing leads and tracking | Lack of customization options |
| Automates outreach efforts | Potential for errors or bugs |
| Access to top sales outreach tools | Cost may be prohibitive for smaller businesses |
| Easy to use and efficient | Requires technical expertise for full utilization |
| Powerful CRM capabilities with actionable insights | May be difficult to integrate with existing systems |
Pricing
- Trail: $0 per month
- Starter: $30 per month
- Pro: $75 per month
- Custom: Custom pricing
What Users Have to Say About Snov.io?
Their platform offers powerful tools for lead generation and email outreach, but what truly stands out is their incredible client service. The team is always responsive, helpful, and goes the extra mile to ensure you get the most out of the platform.
I like using Snov.io to automate sales outreach. Their new LinkedIn automation tool is top. I easily find prospects and their emails on LinkedIn, then build sequences that combine LinkedIn outreach and emails.
5. SmartReach: Best for Email Analytics
SmartReach is a user-friendly email marketing tool with robust analytics. It supports creating targeted email campaigns, automating workflows, and segmenting contacts to reach prospects effectively.
The drag-and-drop designer simplifies creating custom emails and newsletters. With advanced analytics, SmartReach enables campaign performance tracking to ensure outreach efforts are impactful.
| Pros | Cons |
| Easy-to-use features for creating attractive emails | Fewer customization options than other services |
| Powerful analytics for tracking campaign performance | Limited analytics options |
| Automated workflow for segmenting contacts | Automated workflow feature is limited in scope |
| Drag-and-drop email designer | Difficult to integrate with other systems |
| Expensive subscription fees for some features | |
| Limited customer support availability |
Pricing
- 14-day free trial
- Starter: $24 per month
- Professional: $49 per month
- Expert: $83 per month
What Users Have To Say About SmartReach
I love how SmartReach.io integrates with my CRM. It automatically records all campaign activity, saving me tons of time and ensuring all interactions are captured.
The built-in analytics provide clear insights into campaign performance, making it easier to tweak and optimize our strategies. Overall, SmartReach.io has streamlined our email marketing efforts, saving us time while increasing our effectiveness.
6. LeadFuze: Best for Lead Enrichment and Marketing
LeadFuze is a powerful sales outreach tool that accelerates lead generation with access to a database of over 20 million contacts. Users can search, filter, and segment leads efficiently while automating outreach through email campaigns, personalized templates, and smart follow-ups. LeadFuze enhances the efficiency and effectiveness of outbound campaigns for sales teams.
| Pros | Cons |
| Access to a database of over 20 million contacts | Difficult for users unfamiliar with sales outreach tools |
| Easy search, filter, and lead segmentation | Limited customer support availability |
| Automated email campaigns with personalized templates | Limited access to certain contact information |
| Increases efficiency of outbound sales campaigns | May lack personalization compared to other services |
Pricing
- Free trial available
- Scaling: $147 / month
- Unlimited: $397 / month
- Custom: Contact LeadFuze
What Users Have to Say About LeadFuze?
Its intuitive design allows even those new to sales automation to quickly understand and utilize its features, streamlining the process of finding and connecting with potential clients.
I like how the filter works, however, everytime you set filter on location and other criteria the more it became time consuming, loading takes more than 30 mins sometimes.
7. Woodpecker: Best for Scalability of Sales Outreach
Woodpecker is an effective sales outreach tool that enables personalized, automated emails to large prospect groups. Key features include email scheduling, bulk sending, and performance tracking, helping sales teams optimize their outreach. Its intuitive interface supports impactful cold email campaigns, driving targeted results..
| Pros | Cons |
| Quick and efficient outreach | Limited customization options |
| Personalized, automated emails | Set-up and training time required |
| Track and measure campaign performance | Can be expensive for some users |
| Email scheduling, personalization, bulk sending | Not all features available in all regions |
| Easy-to-use interface | May not be as effective as manual outreach |
Pricing
- Free trial available
- Cold Email: $20/month (per annum plan)
- Agency: $33/month (per annum plan)
- Custom: Custom pricing
What Users Have To Say About Woodpecker:
The platform does exactly what it’s designed to do, with no unnecessary complexity, allowing you to focus on your outreach without getting bogged down by technical details.
I’ve returned to this app after a few years and I was surpised how much it grew with new features which I previously needed (A/B testing, sending emails at the timezone of the recipient etc.)
8. Lusha: Best for B2B Lead Enrichment
Lusha is a popular cold email outreach tool that provides accurate contact information, including emails and phone numbers. It allows real-time contact search and verification, enriching profiles for better insights. With its Chrome extension, you can easily find and enrich contacts, streamlining your sales pipeline and ensuring data accuracy.
| Pros | Cons |
| Quick contact verification | Limited contact info for some prospects |
| Chrome extension for easy contact enrichment | Expensive for some businesses |
| Enrich contact profiles for better insights | May not find info for certain prospects |
| Ensures accurate contact data | Not available in all countries |
| Potential privacy concerns | |
| Occasional Chrome extension bugs |
Pricing
- Free: $0 per month
- Pro: $36/month/user
- Premium: $59/month/user
- Scale: Custom Pricing
What Users Have To Say About Lusha?
With features like sequencing and intent targeting, it significantly boosts the chances of acquiring genuine leads and successful closures.
I use Lusha every day to generate email IDs for my outreach purposes. Lusha can also be integrated with CRMs for the direct flow of data from Lusha to CRM. This will help in reducing time and cost.
9. SalesHandy: Best for Email Management
SalesHandy is a sales tool that streamlines outreach through automated email tracking, templates, and reminders. Its features include open-and-click tracking, analytics, and calendar integration for seamless meeting scheduling. SalesHandy enables quick, personalized follow-ups, enhancing efficiency and precision in targeting prospects.
| Pros | Cons |
| Automated email tracking and reminders | Expensive for some users |
| Personalized email creation with templates | Limited integration options |
| Open and click tracking with performance analytics | Limited automation capabilities |
| Built-in calendar for scheduling meetings |
Pricing
- 7-day free trial
- Outreach Starter: $25/month
- Outreach Pro: $74/month
- Outreach Scale: $149/month
- Outreach Scale Plus: $219/month
What Users Have to Say About SalesHandy?
Saleshandy constantly gives you tips how to improve your cold emails to make them work! And it’s trustworthy – I don’t have to worry about duplicate emails being sent which has happened with other solutions I’ve tried.
It has really helped us with detailed email insights and acting accordingly for that prospect, closing deals. Verified emails decreased email bounces and maintain our domain health too with no spam emails.
10. Wiza: Best for Data Export and Contact Verification
Wiza is an email automation tool designed to streamline sales outreach with features like email personalization, bulk scheduling, and performance tracking. Data-driven segmentation, automated sequences, and CRM integration enhance efficiency, while a drag-and-drop editor simplifies email creation, boosting workflow and close rates.
| Pros | Cons |
| Easy email personalization and follow-ups | Expensive for some organizations |
| Automates outbound sales process and saves time | Complicated setup process for some users |
| Automates email sequences and data-driven segmentation | Limited integrations with certain CRM providers |
| Tracks email performance and integrates with existing CRM | Limited customer support availability |
| Drag-and-drop editor for creating appealing emails | Automated emails may lack the personal touch |
Pricing
- Free Plan: $0/month/user
- Email: $83/month/user
- Email + Phone: $166/month/user
- Team Plan: Starting at $399/month
What Users Have To Say About Wiza?
The pricing was fair, and it was easy for me and my team to get started and get acclimated to the platform. I use Wiza often, and I have gotten great clients who have made purchases from us. The customer support was great, although I only had to use it once.
I’ve tried over 10 similar products and found Wiza to be one of the easiest methods of tracking down sales intel. The extension made it even faster. And while I only had a few emails to look up—a measly 20—Wiza was as easy as 1, 2, 3.
So, How Do You Finalise Your Sales Outreach Tool?
Trying to reach out to potential customers but spending too much time on manual tasks like sending emails and following up? That’s where sales outreach tools come in. They help you automate these tasks so you can focus on what matters most – closing deals!
GrowMeOrganic is the best email outreach tool for sales. We help you create effective email campaigns and automate tasks so you can be more productive without sacrificing the quality of your outreach. Think of us as a personal assistant that helps you:
- Find new leads
- Build a sales funnel
- Automate your outreach campaigns
Sign up for a 14-day free trial today.
FAQs Related to Best Sales Outreach Tools
1. Does A Sales Outreach Tool Work Without A Crm Tool?
Most sales outreach tools work in coordination with CRM. For instance, GRowMeOrganic can export LinkedIn leads directly to your existing CRM platform. You can then create a sales outreach campaign with that lead list.
2. How Do You Personalize Sales Outreach?
Here is how GrowMeOrganic helps you personalize a sales email outreach campaign.
- Research your prospects: Identify shared goals and categorize them accordingly.
- Personalize based on interests: Tailor emails to address specific problems.
- Use buyer persona insights: Focus on pain points and solutions.
- Incorporate visuals: Add relevant images or videos for engagement.
- Schedule strategically: Send emails based on optimal timing.
- Avoid bulk emails: Send unique content, not repetitive messages.
3. How Does Sales Outreach Help In Generating Revenue?
Sales outreach with GrowMeOrganic generates revenue in the following ways.
- Finding prospects: Reaches potential customers via email, calls, social media, and ads.
- Building trust: Increases conversion and retention chances.
- Generating qualified leads: Targets customers with high purchase intent.
- Follow-ups: Builds trust, reassesses needs, and educates on new products.
4. Do Sales Outreach Tools Follow Data Privacy And Security Regulations?
Most reputable sales outreach tools are GDPR-compliant and follow all the latest data security regulations. Only displayed information such as emails, company information, job roles, and phone numbers are collected.
5. What Is The Most Effective Method For Outreach In B2b?
Email outreach is the most effective B2B sales outreach method, offering personalized messaging, scalability, and wide reach. Focus on targeted lists, compelling content, and structured follow-ups to maximize success. Complement email outreach with LinkedIn engagement, content marketing, and social media for broader impact.
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