20 Best Tools For Effective Cold Email Outreach [2024 Updated]

Can you imagine a life without emails today? No right?

Our inboxes are flooded with emails daily. An average individual sends and receives about 121 emails every day. But did you know that only 23.9% of sales emails get opened? 

Struggling to get a response to your cold emails as well? 

Remember, the trick is not to send more emails but to send them the right way. Also, manually handling your email outreach campaigns can be tedious.

That’s where an email outreach automation tool comes in. A solid tool increases your lead generation, sales efficiency, and other tasks relying on email communication. 

But with so many sales outreach tools in the market, it can be painstaking to choose one. 

Don’t worry! We got you covered. Here is a list of 20 of the best outreach tools of 2024! 

With 80% of people preferring sales reps to contact via email, cold emailing becomes key. Discover a tool that fits your needs and make your email convert rather than just landing in another inbox. 

Approach Behind The Comparative Study

First, let me quickly share the approach behind this comparison. The outreach email software solutions were picked based on –

1. My own experience with email outreach software.
2. Read user interviews to catch up with the cold emailing trends.
3. To include other users’ thoughts, I checked verified reviews on G2.com, Capterra, and Trustpilot to add to my analysis.
4. Discussed with cold email experts the tools they favor the most!

Must-Have Features In The Best Email Outreach Tool

But what features should you absolutely have in your cold email tool?

 It really depends on what you need it for. Here’s a list to consider:

Personalization & Customization	You need a tool that lets you customize emails with specific details, such as names and company information, making each message feel personal and relevant.
User-Friendly Interface	Find an easy-to-use email outreach tool that lets you set up campaigns and analyze results without a steep learning curve.
Scheduling & Automation	It should let you set up automated email sequences, saving you time. Look for features like drip campaigns or follow-up reminders to streamline your outreach.
Email Templates	Select a tool with customizable templates to quickly create professional, on-brand emails.
Analytics & Reports	Choose tools that track campaign success, measure open and click-through rates, and provide insights into recipient behavior for optimal outreach.
A/B Testing	This feature enhances email performance by testing various elements like subject lines and content to see what works best with your audience.
Scalability & Pricing	Check if the tool fits your budget and allows scaling. Consider the number of contacts or features offered and pick a pricing plan that matches your needs.

20 Best Email Outreach Tools

Email Outreach Tool	Starting Price	Superpower	Free Trial
GrowMeOrganic (Recommended)	$49/month	Personalized emails, Automated follow-ups, unlimited credits	Yes
Snov.io	$39/month	LinkedIn Automation, A/B Testing	Yes
Lusha	$49/month	Email sequence automation, CSV enrichment	Yes
Mailshake	$29/month	Email personalization, Automated email sequences	No
Lemlist	$39/month	AI-generated sequence, Campaign A/B Tests	Yes
Hunter	$49/month	Custom-tracking domain, Reliable API	Yes
Overloop	$69/month	Multi-channel campaigns, Templates & Variables	No
Yesware	$19 seat/month	Campaign tracking & Meeting scheduler	Yes
SmartReach	$29/month	LinkedIn Automation	Yes
Woodpecker	$29/month	Real-time email verification, Campaign scheduling	Yes
RocketReach	$99/month	Bulk lookups, CRM enrichment	No
Saleshandy	$25/month	Lead Finder, Unified Inbox	Yes
Reply.io	$59/month	AI sales sequences, Multichannel automation	Yes
Sendinblue(Brevo)	$9/month	What’s app campaigns, Customizable templates	Yes
QuickMail	$49/month	Free Autowarmer, Deliverability AI	Yes
Salesforce	$165/month	CRM extension, Automated meeting scheduling	Yes
Zoominfo	Custom	Email metrics, Flexible API	Yes
FindThatLead	£60	Drip campaigns, Internal CRM	Yes
Voila Norbert	$49/month	8-step email verification, Live insights	Yes
Dropcontact	Custom	100% GDPR-compliant, Native integrations	Yes

GrowMeOrganic

G2 Rating – 4.7 / 5

GrowMeOrganic is a powerful outreach email tool that helps businesses connect with prospects. 

We offer automated campaigns, personalized emails, automated follow-ups, and analytics and reporting.

Companies can track their campaigns’ performance and create targeted campaigns with segmentation. 

GrowMeOrganic is an advanced lead-generation tool that assists businesses in discovering new prospects.  Our AI-powered features make it simple to find and connect with your ideal customers. As a result, you can save time and effort by only focusing on prospects who are likely to convert.

It is an efficient and cost-effective way to generate more leads and build relationships with the right prospects. 

With GrowMeOrganic, you can start growing your sales pipeline quickly and easily. 

Features:-

• Automates email outreach to save time and effort.
• Email Verification and email validation tool for accurate email addresses.
• 14-day free trial period.
• Allows sending personalized emails, track engagement, and manage campaigns.
• Easily finds the right leads and creates targeted campaigns.
• Extract emails from LinkedIn for better email outreach.

Pricing:-

• The Starter plan costs $49/month.
• The Growth plan costs $99/month.
• The Pro plan costs $199/month. 

What Users Are Saying About This Tool?

• “I have been using GrowMeOrganic for 6 months and it has been one of the best investments so far. The Chrome extension is user-friendly that helps to export leads from LinkedIn in bulk. Also, the cold outreach system is robust.” G2
• “I have been trying to grow my organic swaps business with little success. But, after I implemented the email marketing automation tool “GrowMeOrganic” things changed. My subscribers are engaging more and my open rate is skyrocketing! I am so glad that I found this software because it really has helped me grow my business in no time.” G2

Snov.io

G2 Rating – 4.6 / 5

Snov.io enables you to find email addresses, verify them, and then use them to send out personalized emails. You can easily create email campaigns with it. 

With Snov.io’s Email Finder feature, you can search for potential customers based on their job titles, company names, or website URLs. 

The prospects feature allows you to save prospects and view their activity, helping you keep track of who you have contacted and their responses.

Features – 

• Chrome extension for easy email finding.
• Email verification feature to reduce bounce rates.
• Allows automated multi-flow email campaigns.
• Tech checker to filter businesses based on size, industry, location, etc.

Pricing – 

• The Starter plan costs $39/month.
• The Pro plan costs $99/month.

What Users Are Saying About This Tool?

Lusha

G2 Rating – 4.3 / 5

Lusha is for busy professionals looking for the best way to reach out to their contacts. Quickly find email addresses, phone numbers, and other contact information with it. 

You can personalize and automate your email outreach campaigns for maximum efficiency.

Using Lusha’s powerful AI-driven technology, you can be confident that your emails are delivered to the right people. 

You can also track the performance of your outreach campaigns and easily set up follow-up messages for those who didn’t respond. 

Features –

• AI-driven technology ensures email accuracy. 
• Chrome extension helps quickly build pipelines and enrich business contacts. 
• GDPR and CCPA-compliant.
• Buyer intent data to help you reach your ICP.

Pricing –

• The Pro plan costs $49/month.
• The Premium plan costs $79/month. 

What Users Are Saying About This Tool?

Mailshake

G2 Rating – 4.7 / 5

Mailshake gives you the raw power you need to build white hat links and grow your business. 

Thanks to its intuitive user experience, it makes it easy to send out personalized cold emails at scale. 

With native integrations to popular CRM platforms, including Salesforce, Pipedrive, and Hubspot, and third-party integrations to thousands of other apps, it’s never been easier to build your outreach campaigns.

Features –

• Set tasks to engage with prospects via phone and social media on one dashboard.
• Provides campaign analytics like open, reply, and click rates.
• Sends lead data automatically to CRM.
• Offers a high deliverability rate.

Pricing –

• The Starter plan costs $29/month.
• The Email Outreach plan costs $59/month.
• The Sales Engagement plan costs $99/month.

What Users Are Saying About This Tool?

Lemlist

G2 Rating – 4.4 / 5

Lemlist is email automation and cold outreach software that allows you to send customized emails to your target audience. 

Personalize emails through mail merge, where you can add recipient data from a CSV file to an email template. 

Its powerful marketing automation allows you to automate follow-ups and create personalized email sequences. 

What’s more, Lemlist also has custom-tracking domains, which allow you to monitor the performance of your emails and campaigns.

Features – 

• The lemwarm feature ensures your emails don’t end in spam.
• Integrates seamlessly with CRMs.
• AI for easy content generation.
• Lets you source leads directly from LinkedIn.

Pricing – 

• The Email Starter costs $39/month.
• The Email Pro costs $69/month.
• The Multichannel Expert costs $99/month.
• The Outreach Scale costs $159/month. 

What Users Are Saying About This Tool?

Hunter 

G2 Rating – 4.4 / 5

Hunter.io is an email marketing tool for sending automated emails to subscribers. It offers custom email templates, tracks campaign success, and segments subscribers based on their interests. 

Hunter.io offers several integrations with other platforms, like MailChimp and AWeber. Its cloud-based solution helps you easily find and verify professional email addresses from any domain, company, or specific professional. 

Hunter crawls and indexes publicly available professional email addresses, so you can always find the right person to contact.

Features –

• Zapier integrations for connecting with other tools.
• Has a reliable API.
• Easy-to-use platform.
• Ideal for small and mid-size businesses. 

Pricing 

• The Starter plan costs $49/month.
• The Growth plan costs $149/month.
• The Business plan costs $499/month. 

What Users Are Saying About This Tool?

Overloop

G2 Rating – 4.4 / 5

Overloop is the perfect sales automation tool. With Overloop, companies like Airbnb, Dropbox, and Uber have been able to create custom email campaigns, track customer engagement, and convert leads into customers.

With automated processes, users can build high-quality lists and speed up their sales process. 

Overloop enables users to automate outbound processes and increase productivity with personal emails, follow-up calls, and multi-channel campaigns. 

Features – 

• Custom landing pages and email campaigns.
• Email finder that offers automatic data enrichment.
• Allows cold emailing at scale.
• Email templates for personalized messaging.

Pricing – 

• The Startup plan costs $69/month.
• The Growth plan costs $99/month.
• The Enterprise plan costs $149/month.

What Users Are Saying About This Tool?

Yesware

G2 Rating – 4.4 / 5

This tool keeps perfect track of your email campaigns and responses. With Yesware, you can easily see how many people opened your email, clicked through to your website, and even unsubscribed from your list.

From prospecting to scheduling meetings and taking care of your follow-ups, it does everything. It is ideal for sales and marketing reps looking for advanced email outreach services. 

Features –

• Integrates with Gmail and Outlook.
• Email templates for customization.
• Campaign analytics to track daily and weekly performances.
• Can be easily connected to LinkedIn Sales Navigator & Salesforce. 

Pricing –

• The Pro plan costs $19seat/month.
• The Premium plan costs $45 seat/month.
• The Enterprise plan costs $85 per seat/month. 

What Users Are Saying About This Tool?

SmartReach

G2 Rating – 4.7 / 5

SmartReach.io is the perfect tool for streamlining your email workflow and staying organized. With its wide features and custom templates, SmartReach.io makes it easy for you to manage your cold emailing. 

Set up recurring email tasks and even use custom merge tags for personalization with it. Its ease of use and affordability give it a further edge. 

Features –

• Smart pause features let you pause your email campaign when needed.
• The conversation thread can be controlled manually.
• Email warmups for enhanced deliverability.
• Allows automated LinkedIn outreach sequences.

Pricing – 

• The Starter plan costs $29/month.
• The Professional plan costs $59/month.
• The Expert plan costs $99/month. 

What Users Are Saying About This Tool?

Woodpecker

G2 Rating – 4.1 / 5

Woodpecker is the perfect tool for automating your cold email outreach. You can start sending outreach emails right away because of the simple integration and user-friendly interface. 

Its real-time email list verification, warm-up & recovery, deliverable monitoring, and bounce shield protect sender’s reputation. 

This one-of-a-kind algorithm assists you in avoiding mistakes such as sending emails to people who have already responded. 

Benefits:-

• Offers custom template messages with pre-defined prices and personalization tags.
• Real-time email list verification.
• Has open-and-click response tracking and reports to measure success.
• Allows automated follow-ups.

Pricing –

• The Cold Email plan costs $29/month.

What Users Are Saying About This Tool?

RocketReach

G2 Rating – 4.5 / 5

RocketReach is the ultimate lead generation tool. It allows you to easily search for someone’s professional or personal LinkedIn profile URL to retrieve email addresses. Its algorithm offers updated data, ensuring accuracy. 

Use RocketReach as a Chrome extension or Google Spreadsheet add-on, or access a free API key with a simple sign-up. 

Take the hassle out of manual contact details search and let RocketReach do the work for you.

Features –

• Offers 90-98% email deliverability.
• AI-based lead recommendations.
• Allows creating automated prospect lists.
• Integrates seamlessly with Salesforce and Hubspot. 

Pricing –

• The Essentials plan costs $99/month.
• The Pro plan costs $165/month.
• The Ultimate plan costs $300/month. 

What Users Are Saying About This Tool?

Saleshandy

G2 Rating – 4.6 / 5

Saleshandy is the ultimate CRM software for your sales engagement workflows, enabling sales teams to streamline their email outreach. 

Create and launch campaigns to reach hundreds or thousands of leads in one go. Track email opens and clicks to gain insights into customer engagement.

Saleshandy also includes add-ons like email verification and real-time notifications. It has one-click integrations with Outlook and Gmail and SMTP connections to all other email services, ensuring that you stay connected with your customers.

Features –

• Offers over 750M contacts across 35M+ companies.
• Allows connecting up to 50 email accounts.
• Lets you automate follow-ups and scheduling.
• Tracks and access emails from Saleshandy’s unified email box. 

Pricing – 

• The Outreach Starter costs $25/month.
• The Outreach Pro costs $74/month.
• The Outreach Scale costs $149/month.
• The Outreach Scale Plus costs $219/month. 

What Users Are Saying About This Tool?

Reply.io

G2 Rating – 4.6 / 5

Reply.io is a multi-channel sales engagement platform for automating personal email outreach, conducting calls, and closing deals successfully. Its Chrome extension helps users discover prospects on the go.

Reply allows users to speed up the sales workflow and maximize their sales efforts. With this tool, they can add people to their task list and make calls directly from the software. 

Features –

• Automates personal email outreach.
• Add people to the task list and make calls directly from the software.
• Offers real-time data search.
• Uses AI to generate sales sequences.

Pricing –

• Email Volume plan costs $59/month.
• Multichannel plan costs $99/month.
• The Agency plan costs $166/month. 

What Users Are Saying About This Tool?

Sendinblue (Brevo)

Sendinblue is the ideal email marketing software for businesses looking to expand their reach. However, today it is known as Brevo. 

Users can send customized emails, launch campaigns, and leverage Social Media with it to find target leads.

It includes contact management, multivariate testing, drip campaigns, template management, and A/B testing.

Features –

• Offers high deliverability rates.
• Gives unlimited contact storage facility.
• Has comprehensive analytics for campaign tracking.
• Provides multi-channel campaigns and automation.

Pricing –

• The Starter plan costs $9/month.
• The Business plan costs $18/month. 

What Users Are Saying About This Tool?

QuickMail

G2 Rating – 4.6 / 5

QuickMail is perfect for automating your email campaigns and increasing response rates. 

Easily create, manage, and send emails to your contacts, either manually or by importing them from a CSV or Google Drive spreadsheet.

 Personalize each email and use A/B Testing and to ensure your messages stand with QuickMail.

With his tools, you’ll spend less time on email and get more responses with minimum effort.

Features –

• Import prospects from a CSV file, Google Drive spreadsheet, or contact form. 
• Gmail API for better deliverability.
• Warm up your email automatically.
• A/B Testing for improved results.

Pricing –

• The Basic plan costs $49/month.
• The Pro plan costs $89/month.
• The Expert plan costs $129/month. 

What Users Are Saying About This Tool?

Salesforce

G2 Rating – 4.3 / 5

Salesforce is a cloud-based software and sales outreach platform that helps sales teams manage their customer relationships. 

It offers customer relationship management (CRM), lead management, and sales activity tracking. 

Engage buyers more effectively, close deals faster, and improve productivity with it. Whether it is marketing or sales, Salesforce offers higher productivity. 

Features – 

• Offers AI recommendations for better sales.
• Simplifies meeting scheduling.
• CRM extension for easy tracking and email 
• Customized pricing packages.

Pricing – 

• The Enterprise plan costs $165/month.
• The The Unlimited plan costs $330/month.
• The Einstien plan costs $500/month. 

What Users Are Saying About This Tool?

ZoomInfo

G2 Rating – 4.4 / 5

ZoomInfo provides a refreshed, privacy-first database that allows you to identify and connect with decision-makers in any industry or job function. 

With ZoomInfo, find direct phone and email addresses tailored to your needs. 

Its detailed segmentation lets you target the right accounts, industries, and organizations. Integrate it with CRM, Sales, and Marketing Automation systems to create hyper-targeted campaigns and successful closes. 

Features – 

• AI-based B2B insights highlight the best accounts.
• Offers website visitor tracking.
• Email metrics like open and connect rates for campaign analysis.
• Has flexible API and Webhooks.

Pricing –

• Zoominfo has custom pricing. 

What Users Are Saying About This Tool?

FindThatLead

G2 Rating – 4 / 5

FindThatLead is an innovative B2B sales prospecting tool designed to give businesses a competitive edge. 

Marketers, growth hackers, and sales professionals can easily create and manage leads and email campaigns. 

Its cloud-based system provides organizations of all sizes with powerful lead segmentation and prospecting capabilities.

Using FindThatLead, find your ideal customers or investors in no time. Use its advanced lead generation features to scale your sales and expand your business. 

Features – 

• Tailored email list based on location, role, industry, etc.
• Chrome extension for easy bulk data extraction.
• CRM for organizing team leads.
• Creates personal sequences for cold email campaigns.

Pricing – 

• The Ultimate plan costs 60^€. 

What Users Are Saying About This Tool?

Voila Norbert

G2 Rating – 4.6 / 5

Voila Norbert is an email address verification solution for businesses that are serious about their email marketing campaigns. 

It ensures that the email addresses on your list are real and that your emails don’t bounce.

With Norbert’s email verification, easily copy and paste your email address and check your list automatically. 

Want to know that your email addresses are accurate? 

No problem, Norbert can spot typos in addresses (made intentionally or by user error), remove any inactive, invalid, or parked domains, and verify syntax. 

Features – 

• Allows bulk email address lookup.
• Has an 8-step email verification process.
• Provides live insights on email campaigns.
• Can enrich contacts at scale.

Pricing – 

• The Valet plan costs $49/month.
• The Butler plan costs $99/month. 
• The Advisor plan costs $249/month.
• The Counselor plan costs $499/month. 

What Users Are Saying About This Tool?

Dropcontact

G2 Rating – 4.7 / 5

Dropcontact is the ultimate SaaS solution for improving your CRM data quality. It provides automated data enrichment, cleaning, and correction without the need for any human intervention. The exclusive algorithms and test servers do all the work for you.

Dropcontact stands out from other solutions because it doesn’t rely on a contact database. 

Its automated cleaning, automatic duplicate detection, merging, and data enrichment capabilities free up your sales and marketing teams to focus on what’s most important. 

Features –

• Automated data cleaning to save time and effort
• Automatic duplicate detection and merging
• It is GDPR-compliant.
• Integrates natively with Pipedrive, Hubspot, and Salesforce.

Pricing –

• Dropcontact has custom pricing. 

What Users Are Saying About This Tool?

Email Outreach Tool Best Tips & Practices

Email outreach is a powerful strategy for connecting with potential clients, partners, or influencers. Using the right tools and following best practices can significantly improve your success rates.

Here are some of the top email outreach tips from real users: 

Personalization and targeted messaging are some of the best cold email practices, and we agree with Zarah. Therefore, choose a cold email outreach tool that lets you personalize your emails. 

Forcing your outreach efforts on to someone is not a very great idea. That’s why we say yes to including an easy opt-out option, just like this user on X. 

It can also help your sender’s reputation. An outreach email automation tool that allows customization can help you with this. 

Another best practice is to choose a compliant email outreach platform. This ensures users that you are implementing effective safety standards for personal data, which makes them more likely to engage and share further information. Opt for a tool that is legal and compliant, just like GrowMeOrganic. 

When engaging with prospects through cold emails, remember to share value as suggested by this Reddit user. It is beneficial to address customer pain points and provide solutions through your products and services. 

Email Outreach Case Studies

Case Study	What We Learn?
Remote Synergy	At Remote-Synergy, Co-Founder Mitch Lougheed highlights GrowMeOrganic as a preferred scraping tool due to its unlimited export functionality.  This feature allows them to scrape and utilize vast amounts of data without restrictions, enhancing their outreach efforts.
Appcues Team	Appcues increased its annual revenue by $400,000 with an email outreach program. They used Mailshake to send personalized emails to their ideal customers.  They also divided their audience into segments and tracked engagement to ensure their messages reached the right people.
MailChimp	Another great example is from the MailChimp team. They used Lemlist to send customized emails to their customers and saw click-through rates triple.  Lemlist’s AI-powered tools helped them find the best prospects and tailor their messages for better engagement.
Growth Engine X	Eric Nowasowski, the founder of Growth Engine X, revolutionized his cold email outreach. Initially using basic tools like Excel, Eric transitioned to advanced software like Apollo and GMass and refined his approach.  This shift significantly enhanced Growth Engine X’s ability to reach potential customers effectively.

Conclusion: Email Outreach Tools

Email is a cost-effective channel that delivers results when used correctly. An email marketing outreach tool automates and streamlines prospecting and sales, helping you reach and engage more prospects. 

Choosing the best tool for your business can be daunting, but there’s one that’s just right for your needs and outreach plan.

Still not sure? 

GrowMeOrganic may be the answer you’re looking for. With email personalization, sales automation, and unlimited credits, users recommend it as a powerful outreach tool.

Bonus: The first 14 days of email outreach are on us! Sign up for the Free Trial Now.

FAQs

1. How Do I Personalize My Email Outreach? 

Personalize your email outreach by addressing recipients by name and referencing their specific interests or previous interactions. Tailor the content to resonate with their needs and challenges. This helps build rapport and increases the likelihood of engagement.

2. How Do I Automatically Send Bulk Emails? 

Email outreach tools like GrowMeOrganic allow you to automatically send bulk emails. They allow you to create and schedule personalized email campaigns to reach a large audience efficiently.

3. What Is An Outreach Tactic For SEO? 

An outreach tactic for SEO involves reaching out to other websites or influencers in your industry to build backlinks, guest posting opportunities, or collaborations. Leveraging relationships and content partnerships increase your website’s authority and visibility in search engine results.

4. What Is The Best Day To Send Outreach Emails? 

The best day to send outreach emails can vary based on your target audience and industry norms. Generally, Tuesdays, Wednesdays, and Thursdays are considered optimal. Mondays can be busy, and Fridays can see lower engagement levels. 

5. Is Email Outreach Effective? 

Email outreach is effective because it allows businesses to directly reach their target audience, personalize messages, track engagement metrics, and automate follow-ups.

6. What Are The Best Cold Email Automation Tools? 

Some of the best cold email automation tools include GrowMeOrganic, Lusha, Mailshake, Hunter, Overloop, Yesware, etc. 

7. What Is The Difference Between Email Marketing And Outreach Emails? 

Email marketing focuses on nurturing existing contacts with regular newsletters, promotions, and content. It aims to build relationships and drive repeat business. Outreach emails are targeted messages sent to cold or warm leads to initiate new connections or generate leads.

8. Do Outreach Emails Go To Spam? 

Outreach emails can sometimes end up in spam folders due to various factors like email content, sender reputation, and recipient email settings. Using email outreach tools with good deliverability practices minimizes this risk.

9. How Much Does Email Outreach Cost?

The cost of email outreach tools varies widely depending on their features and scale. GrowMeOrganic offers a free trial, and our plan starts at $49/month. 

10. Is It Legal To Send Bulk Emails? 

Yes, sending bulk emails is legal if you comply with regulations like GDPR and CCPA. For a safer experience, ensure recipients have opted in, provide an easy way to unsubscribe, and include your contact information. 

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